Written by
Giuseppe Gurrieri

10 LinkedIn Marketing Tips to Help You Expand Your Business

Publisched on
28th December 2021

Have you thought of LinkedIn to promote your business? Well, you should, as LinkedIn is a truly spectacular place to market your business. Not to mention, multiple organizations have tried LinkedIn marketing tips and tricks and thrived significantly, as you can too. Despite your corporations' nature, the LinkedIn platform helps cater to almost all sorts of businesses. Apart from this, if you are an app owner looking for ways to market your mobile app, I must tell you, you have come to the right place. It doesn't matter to muse about, How much does it cost to create an app? But instead, you should be more engulfed in how much it costs to market your app? For starters, it costs nothing if you play smart. Or maybe lesser if you play just right. So, keep reading!

Besides, LinkedIn is a social media platform widely used to build brand awareness in addition to helping build customers relationships. Thus, using LinkedIn to promote your brand / mobile app can bring significant success. You must wonder – what is LinkedIn marketing, and how can you use it to promote your brand? Precisely, this blog is all about that. 

This blog will uncover the top 10 LinkedIn marketing tips to boost up business significantly.

Top 10 LinkedIn Marketing Tips to Grow Your Business

In this digital marketing era, LinkedIn marketing is one of the best platforms to promote your business/brand strategically. Let's face it, without shrewd marketing tactics; your brand may as well never be in the spotlight (famous). LinkedIn has transformed 45% of customers into acquisitions, according to a stat. Besides, unlike Facebook, LinkedIn is more efficient in bringing more accurate leads. Other than that, on LinkedIn, you can expose your brand to millions of potential users. More importantly, whether you are a professional or inexpert, LinkedIn is reachable and useable for both. 

Here are the top 10 LinkedIn Marketing tips for exercising business growth:

1 – Find Target

Dim and thoughtlessly, brand marketing never functions, and surprisingly neither have before. Hence, finding the right target customers and connections on LinkedIn is one of the best practices to grow your businesses. That being said, without a target in mind, you may never as well be a good digital marketer. So, continue to read!

After setting your company's profile on LinkedIn, you can easily promote your brand based on geographical locations, traits, jobs, and much more. That's how you do good LinkedIn marketing. 

2 – Stay on Customers’ Loop

Another LinkedIn marketing way to promote your app, ensuring your presence on the radar of potential consumers', although this step can be tedious at times. In the initial phases, it can be challenging, but once you savvied LinkedIn tools, you can even enable LinkedIn to do it for you. Yet, how do you do they're your potential customers. That's a breeze since LinkedIn is smart enough to let you know your target consumers who are more likely to make acquisitions. Follow LinkedIn instincts for knowing potential customers.

3 – Increase Email Marketing List

As you already know, email marketing is a well-known fragment of digital marketing. Thru LinkedIn, once you identify who your potential customers are, you can easily add them to your email marketing list to make perfect sale conversions. Besides, we would highly recommend, after they (Potential Consumers) approve your LinkedIn connection request, you can even thank them via email in addition to letting them know about your brand. That would do just right, making awareness for your brand.

4 – Utilize Sponsored Updates

While sponsored updates tend to keep your business posts to multiple users' feeds (mainly of potential customers), this technique is always handy to grow your business. Additionally, sponsored promotion or pay-per-click helps kickstart varying businesses from the group level up. This technique may cost you, but even so, it's a bang for the buck. Above all, it's an excellent LinkedIn marketing tip to boost your brand awareness, customer retention, and sales conversion.

5 – High-Quality Content

Average or poor-quality content is never fascinating, even not a bit – that's a fact. This is why, whatever you want to flaunt about your brand or product, ensure high-quality in them. Whether it's a picture, video, or a written piece, it is not worth it if not glowing with quality. Apart from this, have you ever seen something online that just blew your mind and stopped you from scrolling, got you back to that post, and made you check that out again? Yeah, right. That's what I'm talking about. You must ensure quality in your posts, although intriguing and catchy arguments would do just fine for written pieces.

6 – Go Viral

Know that when your high-quality post is able to pull off a buzz, LinkedIn will automatically put it in the spotlight, ensuring more views for the post. Thus, strategize to go viral even for a bit. After that, LinkedIn will take care of that for you (making the vast buzz wider). Keep in mind; you have to keep posting about your brand until it hit the rock. 

7 – Improver Employees Profile

Another critical thing to pick up on promoting your brand is ensuring employees' profiles are complete and active. Before going outer, you have to target closer consumers: employees' connections. Besides, it's essential to start from within than without. Perhaps it's one of the effective marketing strategies to look out for. Additionally, having a descriptive employees profile will gradually boost your brand awareness via your employees. So, try this LinkedIn marketing tip to promote your business.

8 – Always Stay Active

One of the most reliable marketing tips is staying active no matter what since consumers drive away easily after their first failed attempt to connect with your brand. Staying active ensures the brand's online presence. And you can help address customers’ queries to attain better customer satisfaction and loyalty. However, while you are online and present, you may as well join relevant groups that should be packed up with your target audience. More importantly, you should connect your audience from that group and tactically swoop in your brand qualities and features. This marketing tip works based on your energy and shrewdness. Above all, this technique is entirely free and helpful. 

9 – Create Your Own LinkedIn Group

Having a group of your own can help you engage more people significantly. But the secret sauce is, you should not directly name your group based on your brand. That does nothing but drive users away at the first glimpse. Therefore, have a LinkedIn Group that only discusses non-profiting stuff like technology or nature. Then again, how can you promote your app only by discussing nature and technology? That's where your clever mind steps in. For that, you should engage users more first. Then accordingly, find something relating to your brand/product to that discussed topic, and BOOM! And so, discuss your brand from that point onwards.

10 – Make A Big Deal of Your Company Page

To make a massive impact by intriguing more and more users, you have to make everything relating to your brand perfect. Thus, making your company's page on LinkedIn highly professional and stand out helps capture an increasingly large number of potential customers easily. Doing so can have a major impact on your brand awareness and worth.

Wrap Up

Finally, we hope you can make use of these fantastic LinkedIn marketing tips and tricks to grow your business. However, many of the best mobile app development companies use similar marketing strategies to boost their businesses. Additionally, digital marketing is an open field; you can get creative and devise your marketing techniques to fuel your business growth. Best Of Luck!

  Author Bio:

Hamza Iqbal did his major in Entrepreneurship, and he is a Market Research by profession with having international content creation experience currently working with App Development Company. He generally likes to write about Mobile App Development, Startups, Digital Marketing, and SEO.

 

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