Most of us use LinkedIn for our B2B business, but how well have you utilized this platform since you signed up? Again, most of us know how LinkedIn groups operate but are we aware that it's a goldmine with many potentials left untapped by many? Because many people don't realize this, that is why it has been overlooked daily.
All of that is about to change because, in this guide, we will let you know the golden rules on How to Post in Linkedin Groups of thumb that you need to know and some groups that you can follow to stay relevant in your profession.
Never fall back to posting only one type of content all the time. This could quickly get boring, except posting something new about your niche, which most LinkedIn group members may not have heard or know, e.g., new trends, newsletters, and updates. Ensure it's always fresh; otherwise, that could quickly become boring too. Again, it would be best if you refrained from posting a series of job offers in some LinkedIn Groups. The reason is that most of the people whom you will find in some of these groups are recruiters and would easily omit whatever detail you have worked hard to get. Remember, it's a community that has different people from several companies with different positions all present. So, they try to limit posts only to those that will add value to the reader.
Always be mindful of the kind of post that you make and ensure it fits into the group's vision. It will be wrong for you to make a post that has to do with in-house recruiting in a group that has many agency recruiters. But there are rare exceptions to this, however. It's only appropriate to do so only when there is a link between your post and the group's title. Apart from this, it would be best if you abstained from posting such things. Note, the post might be offensive because it wasn’t done in the right group, but then it’s up to you to organize content and post it in groups where it will be highly appreciated.
Stay relevant in the group by regularly sharing content. Being consistent over time will make people learn to look forward to your posts, significantly if it adds value to them, but there is another side to this coin. Oversharing can also be a problem. It can even worsen if little or no post adds value to members of the group. Rather than informing members of the group, you will only be irritating them. And the most critical matter that can happen to anyone is to be perceived as a nuisance.
A way out of this is to check how active other members of the group are. If other members are steadily updating the group, then you might get away with numerous posting in a day. Still, if the reverse is the case, you need to cut back on the posting, especially if the level of engagement (like comment, share) is low. Always remember, the quality of each article or post you publish is more important than quantity.
It is okay to comment or engage with any post that you find either exciting or have an opinion to share. What's not is being that person that always has something to say at every point in time. Portraying this type of character is a turn-off for most people, if not all. A way out of this is to share your thoughts on something you feel strongly about and let the rest be. Being cautious about this will soon make you stand out as an authority. Try to keep it as positive and as professional as possible. When you go about spreading negativity on every comment you find on LinkedIn groups, people will notice the brand or company you own or for and remember not to transact with you. Your account may get reported by some members, while the admins may block or ban you from gaining access to the group. No law says you must comment on everything. When you don't have or know what to say, you should hold your peace.
The attention span of people these days is getting shorter by the day. If you want to grab and retain the attention of your visitors, remember to keep it short and straight to the point.
Alternating the time you publish your posts on LinkedIn will help you discover what time ropes are the highest engagement. Having a specific time that you post may show you're organized and disciplined. But over time, this can also get boring because members may come, extract whatever information they need, and leave. If you notice that the level of engagement has gone down, you can switch things up and have them look forward to it.
It's a joy having to see your post, which you put in the time, and sometimes resources get high engagement from members of your LinkedIn group. But the entire work is not done. Regardless of how busy your day is, try to show some appreciation by responding to comments made underneath your post. We understand that not every comment you receive might need a response, but it's better than ignoring the person that took out time to share an opinion concerning your post. This will encourage members of your group to drop comments on other posts in the future. Responding to these comments can also make it easier to establish a connection with members of your LinkedIn group and build a rapport over time.
Every group has laws guiding its members. Some groups will ensure you read and agree to oblige before becoming a member; others will inform you about its rules once you're a member. You must stick to whatever rules guide each LinkedIn group if you want to continue getting the benefit of being a member. Inactive groups are also anything, as it demoralizes its members. Instead of complaining, you should exit the group.
Always be on the lookout for recruiters and those in your target company's top managerial positions within the group. At first, they might not notice how active you are in the group because they don't have a personal relationship with you. Please make an effort to reach out to them by sending a personal message and establishing a connection. That way, it's easy for them to take notice of your posts and comments. If you do this well, you will increase the chances of getting that job offer, deal, or position you seek in their company.
These nine rules on How to Post in Linkedin Groups you should apply to increase the number of engagements your LinkedIn posts receive.
It would be best if you aimed to post at least twice weekly, and as soon as you begin driving traffic and consideration strive to be more consistent, it will pay off.