3 Shocking Case Studies Proving the Power of Linkedin Marketing

We have compiled three case studies that prove the importance and powerful benefits of LinkedIn for marketing.

After reading this article, we are certain that you will be on this platform, and will skyrocket your business to new and successful heights.

So, without further ado; let’s get started.

SHOCKING LINKEDIN CASE STUDIES

AMERICAN INSTITUTE OF CPAs

If you live in American then you might have already heard about the American Institute of CPAs, AKA, AICPA.

It is the biggest organization in the world containing top accounting professionals.

What AICPA did was remarkably productive.

Due to the loss of exchange of information among the peers, the firm found it necessary to create a community that allows its members to engage,

share resources and exchange relevant knowledge as well.

The purpose of this community-building platform for their members was to enhance their social media skills as well as provide a smooth transition of information for increased productivity.

Instead of creating a tool for it, AICPA created a group (and subgroups) for their members on LinkedIn.

They later used LinkedIn Display Ads along with other social media platforms to promote the availability of the group to its members.

For AICPA, it became a successful asset.

Today, more than 60,000 members of AICPA are regularly sharing their insightful discussions and exchanging relevant information in the group. But that’s not it.

AICPA got more than it envisioned. Now, their leading traffic driver is the same LinkedIn group that they created for their members.

It is also playing a big role in creating brand awareness of the firm. This clarifies how powerful LinkedIn can be if utilized the right and effective way.

BI WORLDWIDE

BI Worldwide is undoubtedly one of the leading experts (in the entire world) when it comes to business engagements such as marketing and advertising.

So, it was not shocking when we heard that a marketing agency took their company page followers from 2,000 to 14,000.

To make it a reality, BI Worldwide shared useful, relevant, and informational content with its followers.

This lead to an increase in engagement and brand awareness, which in return, increased their high-quality leads by 26% (from LinkedIn Display Ads).

HEWLETT PACKARD

Also known as HP, this technology-based company has become a pioneer in its niche.

If you didn’t know, HP was incepted in 1939, in a rented garage, and now it’s known among the top brand when it comes to

computing devices such as computers, smartphones, and more.

However, what made HP jump into another era of its significance was the year 2010; with the launch of its Company Page on LinkedIn.

The purpose of this launch was to drive leads, create recommendations for its products and services, and increase conversion rates in an affordable manner.

An active page and LinkedIn Recommendation Ads did what they wanted to achieve.

HP was bombarded with 2,000+ product recommendations within the first two weeks and 20,000+ new followers were added to its company page at the same time.

Its LinkedIn campaign went so viral that it generated over 500,000 LinkedIn updates and doubled the traffic of HP’s products and services website page.

How to Create Your LinkedIn Company Page

Times without number, you've heard people say LinkedIn is the largest and one of the most professional social media channels on planet earth.

So let me ask a question, why aren't you doing business on the platform?

Or are you one of those people that assume it's just a site for job seekers?

If you are, then you need to have a rethink.

Because LinkedIn is one site that will not only help you generate leads but one that will equally help in attract wealthy prospects.

With LinkedIn, you will build credibility for your business, create a network of professionals, and gain more knowledge from experts in your industry.

We will be focusing on 3 main things in this article, and they are;

WHY YOU NEED TO CREATE A LINKEDIN ACCOUNT FOR YOUR BUSINESS

One of the best ways any business can grow its sales and marketing efforts is by signing up on various social media platforms.

The benefits of taking your business to the digital world are too numerous to mention, but some of them include;

HOW TO CREATE A LINKEDIN PAGE

Now that you know the benefits of registering your business on social media. Let us proceed to how you can create your company page.

STEP 1

Create your page

First, we visit the LinkedIn page section of the LinkedIn website.

Next, click on the create a page icon.

After you must have done this, you will need to choose the appropriate category that suits your business.

When you finish choosing, fill in your company details.

You can use the page review to get an outlook of what the page looks like as you proceed.

After doing this, you must choose the right URL for your business page, then try to make it the same as your handles.

Add your company logo and create some hashtags for your business.

STEP 2

Complete your Personal or Company Page

Creating your personal or company page is the first step; the next thing is to complete the registration by filling in the vital details.

It is essential because it gives your visitors an insight into who you are and what kind of business you do.

It will improve your page ranking on Google and your search results on LinkedIn.

To add your details on LinkedIn, click on the pencil icon on your profile under your company name. Other essential categories that you need to complete include:

Company description

In this category, you will need to explain your company's vision, mission, and values.

You will also need to offer a description of your products and services in about three or four paragraphs.

Remember, keep it short and direct to the point, ensure it is written as naturally as possible and in your brand voice.

Don't forget to make your description SEO friendly by including some keywords.

Location/Address

Here, you are required to input the location or address of your office or store.

You are permitted to add more than one address if you run your business in various places. You can do this by selecting the +Add Location option.

Hashtags

To make your profile more discoverable, you can add up to three hashtags.

Do the research and find the hashtags that are often used in your industry and best suits your business.

Cover photo

This category requires you to polish your profile with a quality background photo.

Therefore you must choose an image that displays your page in the best possible light. Stay away from shots that are either cluttered or too busy.

The standard size of a photo to use should be around 1584 (width) x 396 (height) pixels.

Custom button

This option allows you to add a button to your profile to encourage your visitors to take action.

The options include: contact us, register, visit the website, sign up, learn more, and so on.

While including these, ensure you add the corresponding URL. It will allow people that click the button to land on the correct page.

You can also add a UTM parameter for tracking.

Manage language Option

The manage language option is for those that have a global brand or multilingual audience.

Here, you can add your name, description, and tagline in over 20 different languages.

STEP 3

DON'T FORGET TO SHARE YOUR PAGE

Once your page is ready, don't hesitate to let people know.

Be it friends, employees, colleagues, or classmates in school that you're still in touch with, send lots of company email informing them.

In the email, you can let them know how they will find and follow your page.

Remember to share a new page with pre-existing customers and clients.

Maximize all of your digital touchpoints, such as social media channels, newsletters, websites, and so forth.

Ask them to follow your page, but don't forget to tell them what's in it for them. Things like job opportunities and LinkedIn live sessions.

STEP 4

ADD LINKEDIN BUTTONS TO YOUR PROFILE

Make it easy to find your LinkedIn Business page, add social media icons to either the header or footer of your website.

Another way to give your page more exposure is to add the Share and Follow buttons with LinkedIn plugins.

The plugin that I use is called Social Warfare, it is the best social share plugin used by influencers and popular bloggers. If you want to give a look you can find it here

STEP 5

CREATE A LINKEDIN MARKETING STRATEGY

So, you've done from step 1 to step 4, and now you're here for step 5 that deserves your time and attention.

Reason being that a well-planned market strategy will set you on the right path to success.

On the other hand, you know the implications of having an unplanned market strategy, right? Good!

When planning your market strategy, you must know your goals and what you're trying to accomplish on LinkedIn.

Whether it's business hiring, connecting with potential clients, social selling, or all of the above.

It will be of benefit if you can also learn LinkedIn demographics.

It will help you know who uses the platform and how you can reach them.

Never forget that your competitors matter.

Take note of how they use the platform and what you can do differently to beat them and make your page stand out.

Take time to map out your LinkedIn content calendar and plan your posts. It will help in ensuring that your LinkedIn marketing goals are covered.

There are applications like the SocialPilot  Planner that helps you plan and post in advance.

HOW TO GET THE BEST OUT OF YOUR LINKEDIN PAGE

The above 5 steps will give you a good jump start when deciding to take your business to the digital world.

To get more results, you will also need to optimize your company page. And to achieve this, you need to consider the following:

1. CREATE AN ENGAGING 'ABOUT' PAGE

On LinkedIn, your 'About page' is the first thing your visitors will notice whenever they click on your page.

To keep them engaged, you need to do the following:

I. Tell your story

It's easier for us humans to memorize stories than facts. For a second, you might be wondering what this has to do with your LinkedIn profile.

The truth is that if you present a page full of facts to your visitors, they will quickly glance over and not remember much when they leave.

But if you present your page so that it tells a story and you do it well, your visitors will remember it for a long time. It will also help them retain the memory of your company as well.

ii. Market your services

Mind you! I am not asking you to beg people for money in exchange for a product or service.

No, that is out of context.

All I am saying is that you market the value of the services you're selling. Don't just provide a long list of what your product does.

Instead, let them know how your product or service will improve their life.

III. Offer social proof

Humans are social creatures, and we have gone past looking at others when we are not sure of what to do.

This reason alone is why social proof is essential.

No one is willing to be the first person to check a new product.

Well, it's not entirely true anyway as there are people who do not mind trying everything new under the sun.

But not everyone is like this as most people will barely risk-taking chances with an unknown company.

By providing social proof, you will help potential clients hanging on the fence to decide.

If you're new to LinkedIn and haven't acquired this yet, don't be discouraged. Just work towards building one for your brand.

UPDATE YOUR PAGE REGULARLY

No one wants their profile to appear neglected before their visitors. But the big question here is this, what should you post to keep the page active?

Expert marketers advise following what is known as the 4-1-1 rule. It was developed by Tipping-Point Labs and Joe Pulizzi, the founders of the content marketing institute.

The 4-1-1 rules state that you are to retweet one tweet and share four pieces of relevance written by other people for every self-serving tweet that you make.

The 4-1-1 rule was created for Twitter, but it can be used on LinkedIn too.

Following this rule will prove to your followers that you consistently provide value, and they will stay glued to your page.

Let them know your company is a great place to work.

Business experts like Noah Kagan shared the secret of hiring top talents in your industry.

He says to attract these highly professional individuals, you need to show them that your company is a great place to work.

It requires some deep thinking, so you need to sit and think about what makes your company a great place to work.

The moment you can put together what makes it stand out, then mention it on LinkedIn.

Never forget that you have to be original when doing this. If you're not whacky, then don't try to be as unique as possible.

Discover what truly makes your company an exciting place to work.

It could be your company's flexible schedule for work, or maybe it provides the opportunity for people to work from home and get paid.

Always remember, whenever you choose to hire top talents in your industry, they are evaluating you as much as you are considering them. Try to impress them.

Your Page Is Not All About You

The truth is that most people that visit your company page don't care about you as much as they care about what they stand to gain from following you.

Have this in mind, then learn to focus on what will keep your visitors engaged to your page when creating your content.

Also, think of ways to tell your story, sell your product, provide social proof, and show off the essence of working at your company without putting the spotlight on yourself.

CONCLUSION

We hope that by reading this article, you are convinced of the need to create a LinkedIn account for your business.

We also hope you will religiously follow the steps and tips provided in this article to help your personal or company page flourish.

And lastly, if you enjoyed reading this blog post, share it with those close to you.

How to Get the Most Out of LinkedIn Marketing

LinkedIn has gained a lot of popularity ever since Microsoft bought it for $26 billion. Microsoft has made its boldest move yet after the failure of its acquired mobile company, Nokia Corp.

When a company invests so much in other enterprises then concluding that it has a lot of potential in the future, wouldn’t be a bad prediction at all.

Otherwise, why would Microsoft invest billions of dollars to acquire LinkedIn? This means that LinkedIn has yet to offer greatness.

And when things go about an innovated change, good things happen to its consumers/users.

You can also hypothesize that a lot of wonderful things will happen for businesses and marketers who can utilize LinkedIn’s feature to their own benefits.

These people are sure to profit from this acquisition if Microsoft plans to embed LinkedIn with its own platforms.

If you are not one of these people then don’t fret. There is still hope.

In our previous article, we told that in your Social Media Plan must the LinkedIn Marketing Strategies 2020 be included if you want to be successful and getting better conversion rates.

But you have to know how to get the most out of Social Network for Business if you ever want to take it to full advantage. And if you don’t know how they don’t worry either.

This is what we are going to tell you in this short article. But before that, you need to know what Big L has to offer to its users.

So, without further ado, let’s get started:

THIS IS WHAT LINKEDIN OFFERS YOU

We are certain that no other social media platform offers similar opportunities right now. There is a reason why we keep saying that, and later in this article, we will also tell you the reason for it.
Here is what if offers:

Now, let’s talk about how these features can help you get the most out of LinkedIn.

 

LINKEDIN COMPANY PAGES

A Company Page is basically a page where you describe your company, business, or brand. This page allows others to learn more about what you do, and what you offer.

It also becomes a HubSpot for job opportunities and people can reach to you if they’re interested in your company. No matter who you are, you can easily create a company page if you’re a user.

Making a company page is relatively easy to do and LinkedIn will guide you throughout the process.

There is no rocket science involved so don’t worry about doing it on your own. Remember, this is a crucial step to create brand awareness on LinkedIn and you should first create a company page before you move on towards the next step, which is:

 

LINKEDIN PULSE

You must recall the blogging part that we wrote about in our earlier blog, where we told you that LinkedIn allows its users to blog or create content that’s more rich and formatted than any other social media platform out there. LinkedIn now calls it Pulse.

And if you’re familiar with blogging then you will easily get the hang of it in just a matter of few minutes.

Creating rich, useful, and practical content is very important when you want to expose your brand, build trust and loyalty for your business. It is also a great way to increase quality traffic, get leads and allow the potential audience to connect with you, and create a healthy relationship.

LINKEDIN GROUPS

Once you have a company page and publish content on LinkedIn, it’s time to move onto LinkedIn Groups.

Believe us, a single LinkedIn group, if managed properly, can become the most powerful tool to build your entire business.

We are dead serious. It even allows you to become an industry leader because the engagement in a group is far more superior to any other digital space. So, in our eyes, creating a group is also a highly recommended task to do.

Again, it’s relatively easy to create your own group as LinkedIn will navigate you on its own.

LINKEDIN SLIDESHARE

Just like LinkedIn Pulse, Slideshare is also one of the content creation tools that you must utilize if you want to make your LinkedIn marketing successful.
If you didn’t know, LinkedIn’s Slideshare has become a global hub for professional content.

More than 70 million visitors surf Slideshare every month. And this is why your content should be there for the viewers to see.

As its name indicates, Slideshare is based on slides that are often images of useful content, which people find more fascinating than a common article.

But with the latest updates, you can also upload documents, infographics, and videos.

Unlike Pulse, Slideshare offers a lot of flexibility to share multiple channels of content. And when you combine it with Pulse then it becomes a flawless duo for publishing and sharing your content.

LINKEDIN ADS

LinkedIn Bot Vs LinkedIn Ads
This is a no-brainer. Like all other social media sites, you have the availability of using paid ads to promote your product or service to a potential audience.

But here is the thing: LinkedIn Ads are far better than other social media ads. Here is why:
LinkedIn has more knowledge about its users than its siblings.

The reason is simple: these users are professional and they like to keep their profile updated with everything like demographics,

job title, job function, company name, company size, industry, age, gender, etc. to ensure that they portray professionalism.

And due to that, you have the flexibility of targeting the most accurate audience and filter away everyone that wouldn’t find the use of your product or service or doesn’t fit the buyer’s persona.

LINKEDIN PREMIUM

Now, what we have been talking about is mostly related to the free platform like any other social site. But, it also has its own premium platform that makes it a true marvel.

LinkedIn Premium is packed with highly productive tools that renowned firms like Microsoft have used to increase their sales productivity and you can do the same as well.

You can unlock premium features with a subscription. Based on your business needs, you can choose the most suitable package that is available for you. The Premium Subscription is meant for:

  1. Job Seekers: People who wish to advance in their careers.
    Businesses: Brands or enterprises that want to promote their products or service
  2. Recruiters: Headhunters who are looking for talented professionals
  3. Sales/Marketers: Businesses that want to generate quality leads, identify prospects, and skyrocket their sales. It’s also known as the Sales Navigator, and LinkedIn is proud of it.

Once you have laid out a plan and executed what we have written above then it would be a wise decision to try out LinkedIn Premium and learn how it can drastically help your business.

Or ? continue to read and I show you our LinkedIn automation tool for a professional LinkedIn Marketing Automation:

LinkedIn Messaging Software

Check out Linked Assist, which helps you to leverage your LinkedIn Marketing, with top automation features. Linked Assist is not only a LinkedIn Messaging Software but does automate all important Marketing tasks.

 
FINAL VERDICT

Now you know how you can utilize LinkedIn and promote your business or brand like a professional marketer or business person. But it doesn’t end here. We will keep updating you with the latest articles that will allow you to have complete mastery, so keep in touch.
Subscribe, if you haven’t already, and be sure to let us know your thoughts about the topic.

10 LinkedIn Marketing Tips On How To Avoid Of Getting Your LinkedIn Profile Killed

10 LinkedIn Marketing Tips on how to avoid the top bad practices and worst mistakes for beginners.

What do you think first in your mind when the word ‘failure’ comes right in front of you?

You will probably recall memories of the past, activities that you messed up with, and some embarrassing moments that you shouldn’t have done.

And as a professional, you might have failed in building a successful business or marketing the way you should have been ‒ leading to a loss in revenue.

But to us, failure is just a learning phase that teaches you something you didn’t know, so you can adapt and improve yourself or your business. We can say the same for LinkedIn Marketing.

Although it is inevitable to do mistakes, you can avoid them by learning from the mistakes that other people have done while marketing on LinkedIn. And this is what this article is all about.

In our previous article, we advised you to follow our 10 Things You Should Do for Successful LinkedIn Marketing that can help you perform a successful LinkedIn Marketing campaign. And in this article, we are going to show you:

10 BAD PRACTICES YOU SHOULD AVOID ON LINKEDIN:

1. AVOID SPAMMING

The reason that you shouldn’t post content frequently (or regularly) on LinkedIn is because of the difference between the audience of LinkedIn and other social sites like Facebook or Twitter.

The users on LinkedIn only want to read/scan through content that is relevant, is full of useful information, and doesn’t bore them.

This is because LinkedIn users don’t spend as much time as other social media users. So, they avoid profiles that believe in posting content in quantity rather than posting quality content.

2. AVOID POSTING FREQUENTLY

Do you like getting an automated message when you try to contact a business? Nobody wants to talk to a robot.

This goes especially if you are a business that wants to attract the right kind of audience without making them hate you.

To avoid that, you need to make sure that your LinkedIn Marketing Software sends warm and natural messages.

To do that, you have to create personalized messages whenever you are messaging the users on LinkedIn.

Whether it’s sending connection requests or sending sponsored messages to let them know about your business, product, or service ‒ creating personalized messages is the way to go.

3. AVOID FAKE CONNECTIONS AND LINKS

Never connect with somebody you don't have the foggiest idea.

4. AVOID PRIVATIZING YOUR PROFILE

What we mean by ‘Privatizing’ is what LinkedIn calls ‘Private Mode’.

As you might already know, you can go incognito on LinkedIn if you are doing maintenance or if your profile isn’t ready to go online yet.

It’s obvious that you don’t want to remain private for a long time since nobody else (except you) can see your own LinkedIn page/profile.

This is why try avoiding the ‘Private Mode’ even if you are doing maintenance or wish to update information on your profile.

Do it live, and your audience (as well as search engines) will thank you for it.

4. AVOID FORCING FOR RECOMMENDATIONS

Asking for recommendations is a healthy way to promote your business, build loyalty and trust with customers, and let others know how great your products/services are.

But it can be a risk of asking for a lot of recommendations from people that don’t know a thing about you.

If you do that, many would just leave you because they will see you as a fraud or unauthentic business, and you don’t want that.

We recommend you to only ask for recommendations from your buyers or return customers, who have experienced your products/services firsthand.

6. AVOID MASS MARKETING AT ALL COSTS

Remember when we told you to keep away from becoming a spammer? Well, mass marketing is a twin sibling of that. Again, you don’t want anyone to take a bad notion about your business.

Sending bulk messages or using LinkedIn as an email service is as equal as telling your audience not to interact with you.

Focus on providing quality content and reply to messages promptly. If you want to promote, use LinkedIn ads or its premium services that offer you to do so ‒ without making you, a spammer.

7. AVOID IGNORING RECOMMENDATION REQUESTS

If you want positive recommendations on LinkedIn, you have to be generous enough to give recommendations to your network first.

This will not only create a healthy relationship between your business and your client or potential buyer but you will get better recommendations as well.

8. AVOID JOINING TOO MANY GROUPS

LinkedIn Groups are made to interact with people like a social circle. If you are in a group, people would expect you to share your ideas, opinions, and comment on their posts, and if you can’t then there is no benefit of being there in the first place.

This is why, to avoid waste of productivity, we recommend joining groups that are focused on your business objectives, and is relevant to the field or niche of your business.

9. AVOID STEALING/PLAGIARIZING CONTENT

One of the worst things you could do is copy/paste someone else’s content on your profile.

This will not only mark your social page as an unreliable source of content (and search engines will ban you for it) but it will also make people hate you for stealing it.

To avoid that, create your own content by getting inspired by the content you’d like to “steal”.

Bonus tip: avoid posting the same content twice. This is the second-worst idea you could make a reality. No one likes to read the same thing again, whether it’s informational or promotional.

Keep always in mind these LinkedIn Marketing Tips and you are safe.

10. AVOID EDITING/REMOVING CUSTOMER POSTS

As much as you’d like to do this, please refrain from it.

We know that it’s bad for a client to leave a negative review about your company/business but removing it from your profile would just make things worse.

People are always suspicious of seeing a profile/company page that has no negative reviews because most of the time; these reviews are fake.

So, instead of removing/editing those comments; show the community that you are willing to help, and wish to provide great customer service, no matter who it is.

These LinkedIn Tips will not only enhance your productivity, and show the world how generous you are, but people will be more willing to buy from you.

This is because they now know that if some problem arises, you will be there to help them as best as you can.

FINAL VERDICT

No matter what you do, you are going to do some mistakes when you’re marketing on LinkedIn. But that’s okay as long as you’re avoiding things that we have written here.

Now, give yourself a pat on your back and go dominate the LinkedIn world. Of course, you would want to stay in touch with our blog articles to make sure you keep dominating.

To do that, subscribe by clicking on the button below. Let us know if we missed anything, and we’ll definitely consider adding your voice to our next article. Until then, have a great life!