10 Things You Should Do for Successful LinkedIn Marketing

As you all know, LinkedIn is all about professionalism. It is the biggest social media platform that offers professionals, businesses and thought leaders to connect with each other.

But LinkedIn is not just a social media channel. It also plays a vital role in helping companies market their product/service to high end clientele that are educated, and smart professionals.

In other words, it wouldn’t be a lie if we tell you that LinkedIn is also a marketing platform designed for those who seek to market their brand to a top tier audience. And in order to make sure that all of the marketing efforts goes not in vain, you have to know what to do for making your LinkedIn Marketing as successful as possible. This is why we have come up with 10 ‘must-haves’ for a successful LinkedIn Marketing that you should perform in any case.

So, without further ado; let’s get started:

10 Do’s You Have to Apply on LinkedIn

Here is a list of 10 must-haves, you should do in order to perform well on LinkedIn:

  • Create Quality Profile
  • Do Some Personalization
  • Perform Timely Management
  • Go Public on LinkedIn
  • Promote Using Smart Ads
  • Connect and Respond
  • Act Professional
  • Use other Social Contacts
  • Maintain Your Network
  • Contribute to Your Audience

1. Create a Quality Profile

It goes without saying that quality always triumphs quantity. And technically, it applies to LinkedIn as well. If you want to portray yourself as a creative, professional and attractive business then you should create a profile that mirrors those traits.

Your profile should show your product/service that you want to market in the best possible way.

In order to do so, you have to create a profile that not just looks professional but also feels like it. Make sure that your profile has content that provides a detailed introduction of what your business is about, in a tone that your audience understands and can sympathize with.

You also have to keep the profile updated in order to ensure that your audience knows what you’re doing. It can be achievement, new product/service launch, meeting opportunities, etc.

2. Do Some Personalization

Do you like getting an automated text/message when you try to contact a business? Chances are, you don’t and neither does your audience. Nobody wants to talk to a robot. This goes especially if you are a business who wants to attract the right kind of audience without making them hate you. To avoid that, you need to make sure that your message is warm, and natural.

To do that, you have to create personalized messages whenever you are messaging the users on LinkedIn. Whether it’s sending connection requests or sending sponsored messages to let them know about your business, product or service ‒ creating personalized messages is the way to go. It might seem counterproductive at first but in the end, it’s worth the extra work.

3. Perform Timely Management

Like any other social media platform, you have to make sure that you are managing your LinkedIn profile as professionally as possible, and this includes posting relevant content at the right time. What we mean by the right time is when your audience is most likely on LinkedIn.

If you don’t post content regularly, chances are; your audience will not take interest in you and you would risk losing them as your connections, which is not a very good thing for marketing.

4. Go Public on LinkedIn

This is a no brainer but we wanted it to be in the list because we have seen many people forget that you have to make sure that your LinkedIn profile is live and public, otherwise nobody ‒ except you ‒ will be able to view your profile. In layman terms, every work you do on LinkedIn will be for nothing if your LinkedIn profile is set on ‘Private Mode’. Make sure that it’s not.

5. Promote Using Smart Ads

This is a no brainer but we wanted it to be in the list because we have seen many people forget that you have to make sure that your LinkedIn profile is live and public, otherwise nobody ‒ except you ‒ will be able to view your profile. In layman terms, every work you do on LinkedIn will be for nothing if your LinkedIn profile is set on ‘Private Mode’. Make sure that it’s not.

6. Connect and Respond

Responding to messages that you receive on LinkedIn is as important as responding to a call or email that you receive from your potential clients. The reason is simple: your LinkedIn profile is one of many ways that help the audience to connect so they can inquire about something.

There is a LinkedIn etiquette that prompts every marketer to treat LinkedIn messages as if they were emails. So, responding to those messages as quick as you can, is what we recommend.

7. Act Professional

We don’t have to tell you this but pointing it out confirms why it is so important to act like a professional. Being professional doesn’t mean you have to be a boring representative of the company or to portray a formal tone of your brand or firm. What we mean by professional is to act honest, humble and be generous when it comes to interacting with your audience.

If you want people to spread good words about you then be your best professional self.

8. Use other Social Contacts

We don’t have to tell you this but pointing it out confirms why it is so important to act like a professional. Being professional doesn’t mean you have to be a boring representative of the company or to portray a formal tone of your brand or firm. What we mean by professional is to act honest, humble and be generous when it comes to interacting with your audience.

If you want people to spread good words about you then be your best professional self.

9. Maintain Your Network

We don’t have to tell you this but pointing it out confirms why it is so important to act like a professional. Being professional doesn’t mean you have to be a boring representative of the company or to portray a formal tone of your brand or firm. What we mean by professional is to act honest, humble and be generous when it comes to interacting with your audience.

If you want people to spread good words about you then be your best professional self.

10. Contribute to Your Audience

There is a better way to gain the kind of audience you are looking for without spending thousands of dollars on ads and that’s through contributing thoughtful content to your audience by being available in relevant groups of your niche and sharing your thoughts with them.

You can also open up discussions to talk about a certain topic and let the voice of your audience astonish you with their thoughts and opinions. Not only will you get to know your audience’s mindset but you will also build credibility and brand loyalty within a matter of weeks.

Final Verdict

LinkedIn is surely one of the best social media platform out there for marketing. But in order to utilize its full potential, you have to discipline yourself with the above must-dos. Without them, spending time on LinkedIn can prove to be unproductive and ineffective at generating leads.

That’s it. We hope you loved this article. If you did, share and subscribe to our newsletter to keep in touch with the latest articles that help you excel in LinkedIn like a professional.