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Written by
Giuseppe Gurrieri

How To Make the Most out of LinkedIn Videos

Publisched on
5th March 2021

LinkedIn is an essential social network platform where marketers can put their content in front of the right users.

At the same time, it is used to construct brand awareness, boost engagement, and even driving leads for businesses.

But for that, it is required to release the right material at the ideal location, and video marketing is among the best kinds of content that are getting popularity.

In LinkedIn marketing, the need for videos is increasing day by day.

'However, Marketers accept the reality that LinkedIn is an effective channel to display their brand name through LinkedIn Videos.

Below you can see how you can improve your project success through LinkedIn video marketing.

Create Videos by Repurposing Your Content

LinkedIn Videos

Repurposing your content can bring clients to your website.

If you have evergreen content, it can be repurposed, and through videos, you can do it rapidly.

It not just maximizes the value of your content but likewise offers you content by making fewer efforts.

LinkedIn supplies you with a platform where you can quickly post your videos.

Utilize your old blog posts and images and produce some short videos to engage your audience through LinkedIn.

Post Professional Videos

LinkedIn is generally used as a professional social site, and you need to develop your video expertly.

Low-grade videos can hurt your conversion rate.

Hire a video marketer who can develop material for you.

Videos are highly effective in LinkedIn marketing.

To get effective results, you require to enhance your videos:

  • Do not forget to add subtitles and captions to your videos.
  • Make short length video
  • Optimize your videos for SEO
  • Make mobile-optimized videos

Promote Your Brand to Get Engagement

To connect with your audience, you require a highly effective method.

By telling your stories to your audiences, you can attract and engage them and construct a strong connection.

Share your behind scenes stories that allow your viewers to know your brand.

Use LinkedIn videos to promote products, get more engagement, and enhance your conversions.

Post Presentations and Screencasts

A video recording of your screen with audio is the most low-cost and effective method to begin your video marketing.

Therefore, you only require a screen recording software application and a mic to speak.

Similarly, you can use this tape-recording to make your presentation.

Additionally, you can also post your discussions on LinkedIn with some mix of images and text and provide details about your items or brands to your audience through it.

Share Testimonials from Delighted Customers

Video reviews are something on which people can trust quickly.

Make product review videos and reviews from delighted customers to increase reliability and add value to your offer.

Therefore, uploading these videos on LinkedIn provides you opportunities to optimize your reach and increase the variety of connections.

Finally, you can offer discounts to them in exchange for video reviews.


If you wonder how videos are effective for your LinkedIn campaign, then go ahead and experience it.

These ways mentioned above help you to start your video marketing for your LinkedIn marketing.



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