Written by
Giuseppe Gurrieri

How to Create and Use LinkedIn Polls for Lead Generation Goals

Publisched on
19th April 2021

If you want to develop your marketing strategies? Have you thought of using LinkedIn Polls?
In this article, we share nine valuable tips to use LinkedIn Polls for lead generation.

How to Make a Poll on LinkedIn
You can create a LinkedIn survey for lead generation in various places on the website, including your professional profile (individual account), business page, showcase page, party, and even inside an event. When your survey is running, and when it ends, you and anyone reading your poll will see how many people have reacted to it.

The measures are the same when you're using a handheld device or a desktop machine to build a vote.

How To Create LinkedIn Polls For Business

Step 1: To begin, select the option to Create a Post. Click on "Start a post" in the Create a Post window and choose the Create a Poll option.

How to Create LinkedIn Poll
Step 1: Click on "Start a post" in the Create a Post window and choose the Create a Poll option.

Step 2: Click on the "Create a poll" button:

Create a poll

Step 3: Type in your question and as many survey answer choices as you want:

Add survey answers

Since LinkedIn currently only encourages users to choose one answer to a poll rather than several answers, the question should inspire readers to choose the alternative that best suits them.

Step 4: Select a survey answer time limit from the Poll Duration drop-down menu, ranging from one day to two weeks.

Select a Poll Time Limit

Step 5: Select Done when you're finished making the poll.

Complete the Poll

Step 6: Write the rest of your survey post by adding an appealing headline and message.

Poll Post

Step 7: Add 1–3 #hashtags related to your poll subject and choose who can participate in your poll by clicking on "Anyone".

Add LinkedIn Hashtag
Choose between your Network and Anyone on the platform

Step 8: Chose between 3 Audience Options that can Participate in Your LinkedIn Poll to get even responses from people who aren't in your LinkedIn network:

  • Anyone on the platform
  • Your LinkedIn network only
  • Nobody, only you
Check 1 of the 3 audiences

After choosing your target click Save

Check 1 of the 3 audiences

Step 9: Once you are done by completing all given steps, press the post button to share the survey with the world.

Share Your Survey

Please take a look at who replied to the survey after it's over. You'll see the name, headline, and poll comment on LinkedIn.

Tip: Your LinkedIn survey post will be available for a long time after the poll has finished, so if it's anything you want to be visible for a short time, make sure to delete it.

Now that we have learned how to create LinkedIn Polls, we are going to discover nine further ways to use.

LinkedIn Polls for lead generation goals

1: Discover the Top Goals of Your LinkedIn Audience

Is the LinkedIn group diverse in terms of industries? Try using a LinkedIn poll to ask your followers what their current priorities are if you're trying to develop new content or campaign ideas for your audience but aren't sure where to start. A LinkedIn poll with four distinct answers will help you narrow down what knowledge and education your audience requires from you to accomplish their objectives.

With this knowledge, you'll be able to create more entertaining LinkedIn content that will increase the chance of turning fans into email subscribers, website users, and, eventually, paying customers.

2: Figure out what kind of content works on LinkedIn

Are you debating whether to produce any valuable content or a series of short, snappy videos for your audience? Learn about the audience's content expectations by conducting a LinkedIn survey.
It will help you create material that your target audience will continue to interact with.

You might also go back to your survey post after posting your first piece of new content to let respondents know that their input has been transformed into something concrete. This follow-up will help you strengthen your friendship and gain credibility in your LinkedIn group by demonstrating that you care for what they have to say.

3: Collect feedback from customers on products and services

Why not ask your LinkedIn community for suggestions if you've just launched a new product or service? A survey can be used in various ways, based on the kind of product or service you're looking for reviews.

However, here is some additional advice to help you keep your creative sauces flowing:

Have you tried our service or product [insert name here new ]?
Which features from our [insert product name] can you use the most?
Have you heard about [insert name here new ]'s product/service?
What are your thoughts on our brand-new [insert product name]? Please give it a rating.

4th: Determine the level of interest in new product or service concepts.
Don't know where to go on your next campaign? Consider using a LinkedIn poll to solicit timely reviews on a few suggestions if you have a large audience with raving fans.

Marketing professionals use LinkedIn polls for lead generation and, most importantly, to find new ways to explain the importance of their services to customers.

This method helps you get direct input, and it will also serve to compile a list of people who may be involved in taking a more in-depth survey off-platform to aid in future market research efforts.

Offering product samples or an exclusive deal to someone who replies to a LinkedIn poll of this kind is another way to follow up.

Following the completion of your LinkedIn poll, you'll be able to see who took part and which choice they want, allowing you to exchange deals with others who are interested strategically.

5: Investigate through the LinkedIn platform to find qualified leads.

If you're having trouble getting people to connect with you on LinkedIn, try using a LinkedIn poll to launch a discussion about a subject relevant to your business.

This quick two-question survey is a perfect way to launch a discussion.

Select a simple question and have 2–3 options for respondents to choose from. Encourage your audience to leave feedback on your LinkedIn poll post to justify their decision better.

Additionally, some discussion starters to help you get started quickly:

While you're doing [insert industry-related activity], do you also..
Is [insert industry-related tool or process] used in your company?
Which of these three strategies would you prioritize if you could only use one in your business?

6: Identify the most pressing issue in your LinkedIn network.

You most likely assist your customers in various ways, particularly if you have a variety of product or service offerings. Using a poll to figure out what issue is at the top of their list to tackle for the next 2–3 months, whether you're in a transitional time of year or want to find out if you can bring more value to your LinkedIn audience.

With the survey results, you will be quite able to pick a product or service to offer to your target audience on LinkedIn.

7: Recognize and Address Knowledge Gaps

Use polls to measure the audience's expertise on a specific subject if you're having trouble determining if your instructional material is too advanced or too straightforward for them. You may do this by telling respondents to choose the most fitting definition of a business acronym or a method you assist your consumers.

Consider the various levels of understanding that people can have about your goods or services, and design your poll response choices to accommodate these multiple levels of understanding. The most frequent responses will provide you with information that will help you decide if your content management strategy needs to be tweaked.

8: Keep an eye out for new industry trends.

Have you seen any changes in your field? Is a new industry-wide strategy gaining traction? It's worth running a LinkedIn poll with a query about an emerging market trend if you provide services to a small niche.

This method is a perfect way to generate appropriate, entertaining content for your LinkedIn Company Page to obtain discussion in the comments section.

You may also use this strategy to re-engage members of an industry-specific LinkedIn community and invite them to share their experiences with the group.

Here are a few possible poll questions to help flesh out this concept:

Is [insert new strategy/approach] being used in your role?
Did you see a spike in requests for [insert new trend] in the last six months?
Have you made [insert new approach] a priority in your organization's planning?
B2B and enterprise-level companies would benefit the most from this kind of LinkedIn vote.

9: Determine the makeup of your LinkedIn audience based on your industry or company position.

Maybe you're the moderator of a LinkedIn group and want to learn more about your members. Perhaps you organized a LinkedIn event and met a lot of new people. Sign up for newsletters and RSVP. Try conducting a LinkedIn poll to get to know the people in your party or event so you can best represent them.

Encourage the audience to choose a group that best fits their job or business as a way to accomplish this. This basic, non-intrusive query will help you determine the most prevalent industry in your LinkedIn community so you can create content that is both interesting and helpful.

That is everything you need to know on how to create and use LinkedIn Polls for Lead Generation, plus nine additional suggestions to get you started. Now it's time to plan how to use LinkedIn polls to generate leads through all publishing options offered by LinkedIn.



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