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Written by
Giuseppe Gurrieri

LinkedIn Stats and Demographics That Will Make You Smarter In 2021

Publisched on
1st May 2021

In the last few years, LinkedIn has made itself one of the fastest-growing social media sites globally. By 2020, this site had almost 740 million active users, which are still growing with time. Let's get into more discussion of LinkedIn stats below!

For most people, it is one such platform that you can use for promotional purposes. But for some people, it is the best platform to share your business ideas. You can also find a dream job.

Do you know why LinkedIn's popularity has been increasing with time? This is all due to the launch of new tools on this site. This includes LinkedIn Stories. As you will look inside the world of LinkedIn, you will find it a place flooded with varied occupations. It even offers some career-minded professionals and users belonging to different backgrounds.

Apart from user expansion, it has hence often raised its advertising opportunities. And this concept has made it turned out to be the most powerful platform for B2B marketing.

How to Use LinkedIn for Marketing and Technical Networking?

LinkedIn Stats networking

Now let’s get into the discussion of how you can use the platform for marketing and technical networking! It is very much clear that "Big L" is not just about people belonging to high-level business positions. Furthermore, you can use this platform to search for a job or business according to your level and requirements. Both individual users, as well as company pages, are available on the platform.

No doubt that LinkedIn display some grand commercial and expansion opportunities for you. But at the same time, for the brands, this site is fully structured for targeting a huge market audience. It would not be wrong to say that it is the most underutilized marketing tool for advertisement.

Quick Information about LinkedIn Stats

Moving to the next, to better understand the basics of LinkedIn, here we have a view of vital LinkedIn stats for you! You will get to know its progress and audience growth. Let’s have a look below:

  • In the first quarter of 2021, LinkedIn sales rose high to 23%.
  • According to the stats, the giant generated almost $181 billion of sales in 2020. More than 740 million users are registered on the site.
  • In 2020, 40 million people signed in to search for a job.
  • According to statistics, the social media giant is named to be the most reliable and trusted platform in 2020.
  • After 2020, the live streaming service of LinkedIn has risen to almost 158 percent.

Demographics on LinkedIn Stats You Should Know About

Below we will discuss demographics to measure:

  • 57% of the account users worldwide are male.
  • 44% of users are between the ages of 25-30 years. 37% belong to the age group of 39-49 years.
  • According to the statistics, 174 million users are from the United States.
  • According to LinkedIn stats, 49% of the internet users are using LinkedIn. These are those users who earn $75,000 per year. Almost 26% of the users earning between $30,000 to $74,999 per year are using the app.
  • 51% of the internet users are from college diplomas or higher.
  • According to LinkedIn stats, 30% of the users are from local regions.

Marketing Strategies and Lead Generation on Big L

For the B2B Advertisers, it is the most famous platform for the users. This B2B Social Media Site has replaced Twitter in terms of popularity. CMI (Content Marketing Institute) acts as a non-profit organization. It works for promoting content.

In 2020, LinkedIn Ads had crossed almost 663.3 million subscribers. Most of the engaging articles are written between the period of 8 a.m. and 10 a.m. Users even publish it at the time of noon on Wednesdays, 9 a.m. and 1 p.m. to 2 p.m. on Thursdays, and 9 a.m. on Fridays.

In comparison to few other extensive ad networks, big L has a lead conversion rate of 3Xhigher. 15% of the advertisers consequently prefer to create content to promote on LinkedIn. Therefore, only 10% of the advertisers claim that they spend money for better promotion approaches.

According to Stats, Traffic coming on LinkedIn creates a higher visitor-to-lead conversion rate. This is around 2.74 percent in comparison to Facebook as well as Twitter. Twitter and Facebook both have 69%.

What is the User LinkedIn Stats?         

Each week, almost 40 million users signed into LinkedIn for the latest job openings. Per-minute, three people are put on a job.

This is magical.

Well, LinkedIn is having 55 million businesses register on and with more than 14 million work openings.

30% of the LinkedIn activities are hence available on business pages. This is all for the sake to search of for jobs. They often do it for sharing business ideas. Users hence prefer to post their content on the platform. This content is much related to business and employment.

Statistics Demographics on LinkedIn Ads

  • In the 2020 quarter, a company’s overall sales have been raised due to LinkedIn Ads' account.
  • LinkedIn Marketing Solutions have raised to 50% as the advertisers choose this platform for warm advertising leads.
  • According to LinkedIn stats, Ads will be hence hitting around 727 million users.
  • According to the statistics, advertising has reached almost 3.5% by the quarter of 2020.


Well, to sum up, it is clear enough that the demographics have been quite different from the rest of the big social media platforms. You will see a dramatic change over the past few years. It is successfully gaining maximum users' attention. No doubt, this platform is all about advertisement and promoting your brand at a higher level.

Are you looking forward to searching for a job or advertising your brand successfully? If yes, then be a part of it right now!



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