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Written by
Giuseppe Gurrieri

How to Start Your Recruiting Agency and Scale It on LinkedIn

Publisched on
16th June 2021

Some people were born to lead, while others are more comfortable being driven because they are not cut out for the stress and hard work involved. But there is also a quote that says before you lead, you must follow. Maybe you have followed for quite some time, and you now feel it's time to take the bull by the horn and pilot the affairs of your own company.

The first thing you should know is that being a recruiter is not for the faint-hearted. It's a role that requires time, effort, resources, a never-say-die attitude, and constant practice until you become the best version of yourself.

As a recruiter, you also need a sales mindset. Having a sales mindset is being open to hearing 'no' often much more than 'yes.' Not only that, but you will also need to be able to withstand the gut-wrenching problem area of your business. And some of these areas include counter-offers, low patronage, and more. If you're not resilient as a person, such problems could easily throw you off balance.

To grow your recruiting agency and achieve the desired results, you will need to adopt this sales mindset that we have talked about and more.
This article will look at tips that will guide you while you set up your recruiting agency and how you will scale it on LinkedIn.

If you are bent on starting up your recruitment agency to help your dreams and those of others become a reality, you'll need to know the following tips.


Recruiting Agency
  1. Determine the niche that suits you

    Before you start, you'll need to ask yourself which type of recruitment suits your personality? Is it going to be an IT-focused agency or a business that is solely interested in staffing a team? Take the time to examine the network that you know best and then choose a market that needs your service. You will also need to consider the kind of candidates that you can work best with, whether it's fresh graduates that are loaded with innovative ideas or their veterans that have years (possibly decades) of experience. This kind of question will assist you in shaping and better position your business.

Again, you will need to equally review the most profitable clients you have worked with over time to determine other factors such as the size of the company that you want to start, geographic location, buyer demographics such as title, age, gender, educational qualification.

This will allow your recruiting agency to be highly focused in its recruiting efforts, allowing you the pipeline all that it needs to succeed.

  1. Evaluate Your Competitors

    Once you have decided what niche or industry best suits you, it's time to review other recruiting agencies you will compete with. This is where you will need to introduce the SWOT strategy: Strengths, Weakness, Opportunities, and Threats. Another strategy that will come in handy is the 4 Ps which refers to Product, Place, Price, and Promotion. Knowing these formulas by heart and implementing them in your new recruiting agency will help it stand out from the rest and improve your game.

  2. Classify your ideal clients

    Most businesses usually start from a state of low patronage to one that becomes overbooked over time. When you identify your ideal clients, you have to put in more work to spot other clients with a similar profile to the clients you have already established a connection with.

The following tips can help you achieve this:

  1. Evaluate Your Finances

    They say you need money to get money. Luckily, you don't need to break the bank to set up a recruitment agency as most agencies do. Regardless, you will still need enough money to purchase things such as office equipment, digital tools, insurance, and staff payment. While doing the analysis, you will need to create a budget spreadsheet. In addition to that, you may also need proper financial advice from a chartered accountant or other professional recruiters.

  2. Know the basic rules and regulations that guide recruiting firms

    Many companies heavily rely on lawyers and advice from professionals to take care of their business. But as an entrepreneur, you need to spend quality time researching to be familiar with relevant laws and regulations that will help you avoid any legal problem in the future. Ignorance is never an excuse.

  3. Have solid marketing plans

    They say you may not get a second chance to correct the first impression. With regards to that, what kind of first impression will you like your visitors to have when they come across your page on LinkedIn? The first place to start is by looking at your company image. Ensure it meets your agency's style. When you have gotten the befitting look you want to have, the next step is to draft a marketing structure that suits each process with the required skill set. When it comes to targeted social media outreach, LinkedIn needs to come at the top of the list of platforms that you can use to reach the right audience. By picking the right channel to connect with your target audience, you have already won half of the battle.

  4. Have in-depth knowledge of your stats and individual ratios

    Every recruiter needs to adopt the professional salesperson's attitude and mindset. As a recruiter, you also need to learn to remove emotion to pursue an effective, repeatable sales process. You also need to jot down or document every detail of collected data in the sales process.

The following are some of the things that you need to keep track of constantly:

  • The number of contact result in a verbal presentation
  • Your closing ratio
  • The number of contacts results you have in each meeting
  • You will also need to identify the triggers that result in sales
  • You will also need to keep track of one approach against another

Keeping a backlog of these results will help you create your sales playbook and an efficient step-by-step process that you can use to increase your value in your industry.

  1. Tackle pain points

    As a potential recruiter, you should discover the common challenges that most people in your industry face on LinkedIn and try to offer a solution. This also needs to be duly communicated to those that you intend to hire. It is what will single out your brand. It would be best to be well-grounded with what's trending in your niche and what has phased out. Solving common problems that your target audience face is not as easy as it appears. But if you show your clients both on and offline that you care about helping them get out of that problem, it will motivate them, which will help you win their trust.

  2. Be patient and remain humble

    If you desire to set up a recruiting agency that you intend to scale through LinkedIn, you need to understand that it comes with its ups and downs. It is crucial to know so that you don't expect anything different. Passion may be the driving force that makes you want to set up a recruiting agency. While this is a step in the right direction, you will need more than passion to go far. You will also need a strategic mindset and an eye that turns challenges into means to grow. Patience and a never-say-never attitude will also help you overcome some of the hurdles that you will face in the long haul. In the end, you will discover that the reward will be worth the risk.

If you aim to do it big, you need to know that objectivity is the key that will unlock the doors of success. You will also need to know that a successful staffing agency relies on experiences and a large following on social media platforms like LinkedIn and concise business goals.
Another tip that helps when you want to scale your recruitment agency on LinkedIn is to try and establish connections with different professionals in your niche. That way, you can learn some strategies that can help position you in the right direction. You will also learn from some of their mistakes, and this will help you know what to expect and the best way to avoid or overcome it when it arises.

Last but not the least, your clients on LinkedIn know when they are just a money bag to you. Never form the habit of talking to them when you need to promote your agency or help you with a potential talent to recruit for your organization. Implement the tips in this article, and you are on the way!

Recommended article for LinkedIn Marketing for Recruiting Agencies



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