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Written by
Giuseppe Gurrieri

10 Core LinkedIn Metrics and KPIs You Must Measure

Publisched on
15th March 2021

With 660 million users, LinkedIn is the world's largest expert network that is now establishing as a social network for online marketers.

It has evolved into the best content marketing platform for B2B businesses.

However, to get reliable outcomes with this, you need to learn from your errors, and for that, it is essential to know what mistakes you are making and what enhancements are required to develop your existing techniques.

Whether to promote your business or increase brand name awareness, you require to measure your development from time to time for whatever factor you are utilizing LinkedIn.

Below are the leading 10 LinkedIn analytics and metrics that you need to measure to enhance the overall result.

Conversion Metrics

Conversion is the most crucial objective of marketing projects that are needed to measure to know whether your existing material, posts, ads are enough to transform people or you require to make improvements and to provide the very best results or not.


The metric informs you how much your viewers and prospects are taking an interest in your published content.

The number of remarks inform the success of a particular post and help determine your success in reaching your audience.

Engagement Metrics

LinkedIn permits you to determine the engagement rate that your material is earning.

It consists of metrics like how many times and how often individuals saw your content, number of likes and shares.

This likewise provides an opportunity to discover which content is driving more engagement.

Follower's Info

By inspecting fans' demographics, you will understand your total variety of genuine fans, sponsored followers, and fan demographics.

It will offer you an opportunity to offering and recruiting depending on your objectives.

Fans will assist in increasing the variety of fans by following your content.

Viewer's Details

You require to upgrade yourself about your audiences who are on your LinkedIn business page.

It enables you to see who has visited your LinkedIn page and all the metrics about your visitors.

By knowing about your visitor's demographics, you can send out the appropriate message that enables you to connect with your prospects.

Leads Generated

LinkedIn is the most powerful tool for list building.

However, it is necessary to inform yourself about your prospective clients gotten through LinkedIn.

This helps you to enhance your organic and inorganic reach and optimize your list-building and lead generation efforts.


It is a crucial measurement that measures the aggregate cost to get one paying client.

This is mainly used to determine the money invested in LinkedIn ads.

It is crucial because it outlines the financial measurement that determines the revenue impact on the campaign.

CTR (Click-through-Rate)

Understanding how you are carrying out is essential to measure CTR.

It measures the variety of clicks; your content and advertisements are getting.

If you want to drive your customers on your particular page, it is the best metric to inform you how many impressions or clicks you are getting and how much you need to prosper.

Video Views

Video plays a crucial function in LinkedIn marketing.

This metric helps determine just how much time a user views your video for at least three seconds.

It will inform you just how much your video is effective and whether individuals are taking an interest in watching this video or not.

Network Growth

You always keep an eye on your LinkedIn Network Growth to understand the number of individuals is connected to you.

If you have genuine followers interested in your services, then your LinkedIn network will grow.

So, you require to understand how many quality connections you have to build your network.


LinkedIn is a different platform than other social media platforms, so you need to utilize specific metrics to measure its effectiveness.

Utilize the above metrics and keep yourself upgraded about your errors and improve them in a limited time to avoid a blunder.

10 Core LinkedIn Metrics and KPIs You Must Measure

10 Core LinkedIn Metrics and KPIs You Must Measure



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