Written by
Giuseppe Gurrieri

22 LinkedIn Statistics Every Marketer Should Know in 2021

Publisched on
17th June 2021

Are you about to embark on an e-commerce project but barely know which way to go about marketing? Judging by the ever-increasing rate of users on social media, leveraging on this should be first your first step.

You can find your targeted audience on all social media platforms. But one question you need to ask yourself is this, how potential are they when it comes to moving your business forward? That is why you should try LinkedIn.

Compared to other social media platforms, LinkedIn has one of the largest professional networks. 

A well-organized LinkedIn strategy will help you generate leads faster than other platforms. And for you that, you will need to understand how to optimize your LinkedIn company page by understanding the LinkedIn Statistics, the number of users it has, and its advertising statistics. 

This guide will list 22 vital LinkedIn statistics that you need to know before you launch your eCommerce strategy on LinkedIn.

Linkedin Statistics 2021 for a Better Linkedin Marketing Strategy

LinkedIn Statistics

1. LinkedIn turned 18 years in 2021

LinkedIn was officially launched on the 5th of May, 2003. Exactly nine months before the launch of Facebook. Due to how prolific it has been over the years, it remains one of the oldest major social media platforms still in use to date. 

2. LinkedIn has over 15,800 employees

LinkedIn has numerous offices in over thirty cities globally. In addition, there are at least nine of its head offices in the United States. It also has more than 15,800 workers worldwide.

3. LinkedIn is available in 24 languages

This permits users from different parts of the world to access and understand LinkedIn in their native language. 

4. Tremendous increase from March to October 2020

A survey conducted in 2020 revealed that remote jobs increased by at least 2.5% from March to October in 2020, with more recruiters and employees working from home because of the coronavirus pandemic.

5. LinkedIn has over 740 million members

LinkedIn may not be the largest in terms of population, and this is because it's more business-focused than other platforms with billions of users who sign up primarily for staying connected.

6. LinkedIn has a more significant population of men than women

Research has shown that 57% of LinkedIn users are men, while the remaining 43% are women. But this LinkedIn statistics does not mean that you will see more men’s posts than women as LinkedIn has struck a balance with the algorithm. 

7. Over 76% of LinkedIn’s users live outside the U.S.

The United States is currently LinkedIn's biggest user, with over 174 million users, while other users live in more than 190 countries. In addition, about 163 million users reside in Europe, while 196 million live in Asia and roughly 107 million reside in Latin America.

8. An average of 27.1% of the entire internet subscribers live in Canada 

Interesting, isn't it? Again, you should also know that about 44% of all internet users who live in Canada have LinkedIn account. A report shows that there about 17 million users in Canada.

9. About 59.9% of the people that use LinkedIn fall between 25 and 34 years

It shouldn’t come as a surprise that more than half of LinkedIn users fall into this category. This is because fresh graduates that are enlightened on the benefits provided by the platform often use it as a stepping stone to grow their professional career. 

10. In November 2020, Bill Gates had 50% of the ten most engaging articles on LinkedIn

When we hear facts like these, it doesn't cut across as news because it's easy for us to say it's expected. After all, Bill Gates is a household name. The big-name might be a plus, but then what makes Bill Gates a force to reckon with is because he is well-known for wading into issues that people often care about. This type of success should serve as a motivation to marketers. Marketers can also make out time from their busy schedules to understudy some of their content to pinpoint a few things that can help them better strategize.

11. At least 40 million people search for jobs on a LinkedIn weekly

LinkedIn can be a reliable source to turn to whenever you need to hire potential employees as a recruiter and come in handy when recruiters cannot screen talents in person. A survey conducted by some experts says at least 81% of recruiters will continue recruiting virtually long after the pandemic is over.

12. An average of 3 persons are hired through LinkedIn every minute

If you require a job and haven't tried LinkedIn, now is the time to do so.

13. There was an increase in content in 2020

The rate of content creation increased by 60% in 2020. Most individuals and brands increased the rate of publishing content to stay in touch with both professional contacts and colleagues in 2020. The rate of live streams also increased by 437% in the same year, and this was barely a year after it was launched. It is on record that LinkedIn live streams increased by 89% between March to June. 

14. LinkedIn has more impressions on content than jobs postings

Research shows that "BIG L" has gotten up 15x more content impressions compared to job offers. With this study, it's evident that the social media giant for business has transitioned from being a platform that only recruits to a professional network that educates and informs people about relevant companies in their niche.

15. Over 30% of every company’s engagement on LinkedIn stems from its workers

This is sensible, judging from the fact that the employees of a company are more likely to care about the success of their organization than the company visitors.

16. Post with images on LinkedIn get 2x more engagement

This is easy to understand. So, if you have been posting without images, it's time to switch up your style to get more attention.

17. Videos are 20x more likely to be shared 

Studies have shown that video is the most shared type of content on LinkedIn. So have this piece of information in mind so that when you need other LinkedIn users to help you spread the word, you will know that video is the way to go.

18. Advertorials on LinkedIn can reach up to 13% of the world’s population

We are not talking about 13% of the world's population that includes children, but of those that have kids that are well over thirteen years of age. It might not be the highest reach compared to other social media platforms, but then you can be assured that your work will stand a better chance of being viewed by professionals who might be interested.

19. 4 out of 5 persons on LinkedIn are decision-makers.

This is good news for B2B marketers as they can advantage of this to reach a valuable target audience who are more like to patronize them. A study that relates to this LinkedIn statistics says that at least 61 million senior-level influencers or decision-makers are on the platform. Another study says that there are over 55 million companies.

20. 96% of B2B marketers leverage on LinkedIn for organic social marketing

These LinkedIn statistics alone makes "BIG L" the number one social media platform for B2B content marketers. Other social media platforms like Facebook and Twitter follow with 82% each.

21. Organizations get more reactions on live streams than regular video

Again, research by statisticians says brands can get up to 24x more reactions and comments on their streams compared to the regular video. The same study also says that LinkedIn video posts have higher engagement than regular videos. Also, the high rate of comments that live stream videos generates often comes from the participation of those actively following.

22. Brands that are consistent with posts on LinkedIn get twice the engagement

Most brands make one big mistake by creating an account on LinkedIn and allowing it to either stay idle. And then they’ll wonder why some brands get a higher engagement than others. 

If you want your brand to get and maintain a high engagement rate on the platform, you will need to post as often as possible. It would be best if you aimed to post at least once or twice a week to maintain this high level of engagement. Research suggests that Wednesday is the best day to publish your B2B content. For B2C brands, Mondays and Wednesdays are ideal. Another thing you need to know is that companies that have a complete profile and an active LinkedIn Company Page get 5x more views than others. These brands are also more like to get 7x more impressions per follower than others. This is why you need to keep your brand page active and up-to-date with trends in your industry.


BIG L is one platform that has a lot in store to offer to everyone. Knowing these tips by heart will be highly beneficial to you either as a content marketer or a job seeker.



You will never miss an article

Enter your email address:

Delivered by FeedBurner


Subscribe to our Newsletter

You will never miss an article
We need your name
Your Email is important
This field is required

Thank You

Blog Search