Times without number, you've heard people say LinkedIn is the largest and one of the most professional social media channels on planet earth.
So let me ask a question, why aren't you doing business on the platform?
Or are you one of those people that assume it's just a site for job seekers?
If you are, then you need to have a rethink.
Because LinkedIn is one site that will not only help you generate leads but one that will equally help in attract wealthy prospects.
With LinkedIn, you will build credibility for your business, create a network of professionals, and gain more knowledge from experts in your industry.
We will be focusing on 3 main things in this article, and they are;
- Why you need a LinkedIn Business Page
- How to create a LinkedIn Company Page
- Tips to get the most of LinkedIn
WHY YOU NEED TO CREATE A LINKEDIN ACCOUNT FOR YOUR BUSINESS
One of the best ways any business can grow its sales and marketing efforts is by signing up on various social media platforms.
The benefits of taking your business to the digital world are too numerous to mention, but some of them include;
- LinkedIn will help you build a strong network of professionals that will add value to your business.
- LinkedIn will help you develop a sales pipeline (lead generation).
- It will help deliver your professional content and associations.It will help you grow your reach.
- It will help you source, engage and employ top talented people.
HOW TO CREATE A LINKEDIN PAGE
Now that you know the benefits of registering your business on social media. Let us proceed to how you can create your company page.
Create your page
First, we visit the LinkedIn page section of the LinkedIn website.
Next, click on the create a page icon.
After you must have done this, you will need to choose the appropriate category that suits your business.
When you finish choosing, fill in your company details.
You can use the page review to get an outlook of what the page looks like as you proceed.
After doing this, you must choose the right URL for your business page, then try to make it the same as your handles.
Add your company logo and create some hashtags for your business.
Complete your Personal or Company Page
Creating your personal or company page is the first step; the next thing is to complete the registration by filling in the vital details.
It is essential because it gives your visitors an insight into who you are and what kind of business you do.
It will improve your page ranking on Google and your search results on LinkedIn.
To add your details on LinkedIn, click on the pencil icon on your profile under your company name. Other essential categories that you need to complete include:
In this category, you will need to explain your company's vision, mission, and values.
You will also need to offer a description of your products and services in about three or four paragraphs.
Remember, keep it short and direct to the point, ensure it is written as naturally as possible and in your brand voice.
Don't forget to make your description SEO friendly by including some keywords.
Here, you are required to input the location or address of your office or store.
You are permitted to add more than one address if you run your business in various places. You can do this by selecting the +Add Location option.
To make your profile more discoverable, you can add up to three hashtags.
Do the research and find the hashtags that are often used in your industry and best suits your business.
This category requires you to polish your profile with a quality background photo.
Therefore you must choose an image that displays your page in the best possible light. Stay away from shots that are either cluttered or too busy.
The standard size of a photo to use should be around 1584 (width) x 396 (height) pixels.
This option allows you to add a button to your profile to encourage your visitors to take action.
The options include: contact us, register, visit the website, sign up, learn more, and so on.
While including these, ensure you add the corresponding URL. It will allow people that click the button to land on the correct page.
You can also add a UTM parameter for tracking.
Manage language Option
The manage language option is for those that have a global brand or multilingual audience.
Here, you can add your name, description, and tagline in over 20 different languages.
DON'T FORGET TO SHARE YOUR PAGE
Once your page is ready, don't hesitate to let people know.
Be it friends, employees, colleagues, or classmates in school that you're still in touch with, send lots of company email informing them.
In the email, you can let them know how they will find and follow your page.
Remember to share a new page with pre-existing customers and clients.
Maximize all of your digital touchpoints, such as social media channels, newsletters, websites, and so forth.
Ask them to follow your page, but don't forget to tell them what's in it for them. Things like job opportunities and LinkedIn live sessions.
ADD LINKEDIN BUTTONS TO YOUR PROFILE
Make it easy to find your LinkedIn Business page, add social media icons to either the header or footer of your website.
Another way to give your page more exposure is to add the Share and Follow buttons with LinkedIn plugins.
The plugin that I use is called Social Warfare, it is the best social share plugin used by influencers and popular bloggers. If you want to give a look you can find it here
CREATE A LINKEDIN MARKETING STRATEGY
So, you've done from step 1 to step 4, and now you're here for step 5 that deserves your time and attention.
Reason being that a well-planned market strategy will set you on the right path to success.
On the other hand, you know the implications of having an unplanned market strategy, right? Good!
When planning your market strategy, you must know your goals and what you're trying to accomplish on LinkedIn.
Whether it's business hiring, connecting with potential clients, social selling, or all of the above.
It will be of benefit if you can also learn LinkedIn demographics.
It will help you know who uses the platform and how you can reach them.
Never forget that your competitors matter.
Take note of how they use the platform and what you can do differently to beat them and make your page stand out.
Take time to map out your LinkedIn content calendar and plan your posts. It will help in ensuring that your LinkedIn marketing goals are covered.
There are applications like the SocialPilot Planner that helps you plan and post in advance.
HOW TO GET THE BEST OUT OF YOUR LINKEDIN PAGE
The above 5 steps will give you a good jump start when deciding to take your business to the digital world.
To get more results, you will also need to optimize your company page. And to achieve this, you need to consider the following:
1. CREATE AN ENGAGING 'ABOUT' PAGE
On LinkedIn, your 'About page' is the first thing your visitors will notice whenever they click on your page.
To keep them engaged, you need to do the following:
I. Tell your story
It's easier for us humans to memorize stories than facts. For a second, you might be wondering what this has to do with your LinkedIn profile.
The truth is that if you present a page full of facts to your visitors, they will quickly glance over and not remember much when they leave.
But if you present your page so that it tells a story and you do it well, your visitors will remember it for a long time. It will also help them retain the memory of your company as well.
ii. Market your services
Mind you! I am not asking you to beg people for money in exchange for a product or service.
No, that is out of context.
All I am saying is that you market the value of the services you're selling. Don't just provide a long list of what your product does.
Instead, let them know how your product or service will improve their life.
III. Offer social proof
Humans are social creatures, and we have gone past looking at others when we are not sure of what to do.
This reason alone is why social proof is essential.
No one is willing to be the first person to check a new product.
Well, it's not entirely true anyway as there are people who do not mind trying everything new under the sun.
But not everyone is like this as most people will barely risk-taking chances with an unknown company.
By providing social proof, you will help potential clients hanging on the fence to decide.
If you're new to LinkedIn and haven't acquired this yet, don't be discouraged. Just work towards building one for your brand.
UPDATE YOUR PAGE REGULARLY
No one wants their profile to appear neglected before their visitors. But the big question here is this, what should you post to keep the page active?
Expert marketers advise following what is known as the 4-1-1 rule. It was developed by Tipping-Point Labs and Joe Pulizzi, the founders of the content marketing institute.
The 4-1-1 rules state that you are to retweet one tweet and share four pieces of relevance written by other people for every self-serving tweet that you make.
The 4-1-1 rule was created for Twitter, but it can be used on LinkedIn too.
Following this rule will prove to your followers that you consistently provide value, and they will stay glued to your page.
Let them know your company is a great place to work.
Business experts like Noah Kagan shared the secret of hiring top talents in your industry.
He says to attract these highly professional individuals, you need to show them that your company is a great place to work.
It requires some deep thinking, so you need to sit and think about what makes your company a great place to work.
The moment you can put together what makes it stand out, then mention it on LinkedIn.
Never forget that you have to be original when doing this. If you're not whacky, then don't try to be as unique as possible.
Discover what truly makes your company an exciting place to work.
It could be your company's flexible schedule for work, or maybe it provides the opportunity for people to work from home and get paid.
Always remember, whenever you choose to hire top talents in your industry, they are evaluating you as much as you are considering them. Try to impress them.
Your Page Is Not All About You
The truth is that most people that visit your company page don't care about you as much as they care about what they stand to gain from following you.
Have this in mind, then learn to focus on what will keep your visitors engaged to your page when creating your content.
Also, think of ways to tell your story, sell your product, provide social proof, and show off the essence of working at your company without putting the spotlight on yourself.
We hope that by reading this article, you are convinced of the need to create a LinkedIn account for your business.
We also hope you will religiously follow the steps and tips provided in this article to help your personal or company page flourish.
And lastly, if you enjoyed reading this blog post, share it with those close to you.