10 LinkedIn Marketing Tips On How To Avoid Of Getting Your LinkedIn Profile Killed

10 LinkedIn Marketing Tips on how to avoid the top bad practices and worst mistakes for beginners.

What do you think first in your mind when the word ‘failure’ comes right in front of you?

You will probably recall memories of the past, activities that you messed up with, and some embarrassing moments that you shouldn’t have done.

And as a professional, you might have failed in building a successful business or marketing the way you should have been ‒ leading to a loss in revenue.

But to us, failure is just a learning phase that teaches you something you didn’t know, so you can adapt and improve yourself or your business. We can say the same for LinkedIn Marketing.

Although it is inevitable to do mistakes, you can avoid them by learning from the mistakes that other people have done while marketing on LinkedIn. And this is what this article is all about.

In our previous article, we advised you to follow our 10 Things You Should Do for Successful LinkedIn Marketing that can help you perform a successful LinkedIn Marketing campaign. And in this article, we are going to show you:

10 BAD PRACTICES YOU SHOULD AVOID ON LINKEDIN:

1. AVOID SPAMMING

The reason that you shouldn’t post content frequently (or regularly) on LinkedIn is because of the difference between the audience of LinkedIn and other social sites like Facebook or Twitter.

The users on LinkedIn only want to read/scan through content that is relevant, is full of useful information, and doesn’t bore them.

This is because LinkedIn users don’t spend as much time as other social media users. So, they avoid profiles that believe in posting content in quantity rather than posting quality content.

2. AVOID POSTING FREQUENTLY

Do you like getting an automated message when you try to contact a business? Nobody wants to talk to a robot.

This goes especially if you are a business that wants to attract the right kind of audience without making them hate you.

To avoid that, you need to make sure that your LinkedIn Marketing Software sends warm and natural messages.

To do that, you have to create personalized messages whenever you are messaging the users on LinkedIn.

Whether it’s sending connection requests or sending sponsored messages to let them know about your business, product, or service ‒ creating personalized messages is the way to go.

3. AVOID FAKE CONNECTIONS AND LINKS

Never connect with somebody you don't have the foggiest idea.

4. AVOID PRIVATIZING YOUR PROFILE

What we mean by ‘Privatizing’ is what LinkedIn calls ‘Private Mode’.

As you might already know, you can go incognito on LinkedIn if you are doing maintenance or if your profile isn’t ready to go online yet.

It’s obvious that you don’t want to remain private for a long time since nobody else (except you) can see your own LinkedIn page/profile.

This is why try avoiding the ‘Private Mode’ even if you are doing maintenance or wish to update information on your profile.

Do it live, and your audience (as well as search engines) will thank you for it.

4. AVOID FORCING FOR RECOMMENDATIONS

Asking for recommendations is a healthy way to promote your business, build loyalty and trust with customers, and let others know how great your products/services are.

But it can be a risk of asking for a lot of recommendations from people that don’t know a thing about you.

If you do that, many would just leave you because they will see you as a fraud or unauthentic business, and you don’t want that.

We recommend you to only ask for recommendations from your buyers or return customers, who have experienced your products/services firsthand.

6. AVOID MASS MARKETING AT ALL COSTS

Remember when we told you to keep away from becoming a spammer? Well, mass marketing is a twin sibling of that. Again, you don’t want anyone to take a bad notion about your business.

Sending bulk messages or using LinkedIn as an email service is as equal as telling your audience not to interact with you.

Focus on providing quality content and reply to messages promptly. If you want to promote, use LinkedIn ads or its premium services that offer you to do so ‒ without making you, a spammer.

7. AVOID IGNORING RECOMMENDATION REQUESTS

If you want positive recommendations on LinkedIn, you have to be generous enough to give recommendations to your network first.

This will not only create a healthy relationship between your business and your client or potential buyer but you will get better recommendations as well.

8. AVOID JOINING TOO MANY GROUPS

LinkedIn Groups are made to interact with people like a social circle. If you are in a group, people would expect you to share your ideas, opinions, and comment on their posts, and if you can’t then there is no benefit of being there in the first place.

This is why, to avoid waste of productivity, we recommend joining groups that are focused on your business objectives, and is relevant to the field or niche of your business.

9. AVOID STEALING/PLAGIARIZING CONTENT

One of the worst things you could do is copy/paste someone else’s content on your profile.

This will not only mark your social page as an unreliable source of content (and search engines will ban you for it) but it will also make people hate you for stealing it.

To avoid that, create your own content by getting inspired by the content you’d like to “steal”.

Bonus tip: avoid posting the same content twice. This is the second-worst idea you could make a reality. No one likes to read the same thing again, whether it’s informational or promotional.

Keep always in mind these LinkedIn Marketing Tips and you are safe.

10. AVOID EDITING/REMOVING CUSTOMER POSTS

As much as you’d like to do this, please refrain from it.

We know that it’s bad for a client to leave a negative review about your company/business but removing it from your profile would just make things worse.

People are always suspicious of seeing a profile/company page that has no negative reviews because most of the time; these reviews are fake.

So, instead of removing/editing those comments; show the community that you are willing to help, and wish to provide great customer service, no matter who it is.

These LinkedIn Tips will not only enhance your productivity, and show the world how generous you are, but people will be more willing to buy from you.

This is because they now know that if some problem arises, you will be there to help them as best as you can.

FINAL VERDICT

No matter what you do, you are going to do some mistakes when you’re marketing on LinkedIn. But that’s okay as long as you’re avoiding things that we have written here.

Now, give yourself a pat on your back and go dominate the LinkedIn world. Of course, you would want to stay in touch with our blog articles to make sure you keep dominating.

To do that, subscribe by clicking on the button below. Let us know if we missed anything, and we’ll definitely consider adding your voice to our next article. Until then, have a great life!

LinkedIn Marketing Basics

LinkedIn. Whenever that word comes to our mind, we think of a social media channel that revolves around professionalism, and business-oriented minds. And this is what LinkedIn is.

Founded in 2002, and later bought by Microsoft, LinkedIn has been doing what it envisioned to do in the first place ‒ becoming a go-to social media platform for business professionals.

There are currently 450+ million users on LinkedIn and most of them are professionals.

But the question is: is it really a great resource for B2B marketers? According to LinkedIn stats, it is. A lot of marketers currently give more edge to LinkedIn compared to other social platforms.

Why is that? There must be a reason why B2B marketers consider LinkedIn to be a better option for generating quality leads. And we are here to answer this very question of yours.

LinkedIn Marketing Is All About Business

You might already know this but you should be completely clear that LinkedIn is all about business.

LinkedIn is made to share business-related information around your network, and that is what you should be doing here.

Unlike other social media channels like Facebook or Instagram, you will rarely find someone posting their photos or personal experiences here.

Most of the content that you will find on someone’s LinkedIn profile will be:

It’s more like an immersive web-based resume that’s there for the world to see.

The same goes for businesses or brands that want to portray what they are all about but not to customers, rather clients of corporate value and to enterprises that are interested in their product/service.

This is one of the reasons why your business should be promoted on LinkedIn. As for the marketers, it’s a gold-mine who know how to really profit from LinkedIn’s remarkable system.

IT’S A POOL OF CLIENTS

LinkedIn is by far, the best platform, to find potential leads and that’s why most marketers value LinkedIn over other social media platforms.

The reason is simple, most users that are on LinkedIn, are there for business/professional reasons.

They rarely spend their time on LinkedIn but when they do, they are looking for something that will solve their problem.

Your product or service could be the solution they have been looking for. Unlike other social media platforms, the chances of a visitor (coming to your profile) becoming a lead are more likely to happen than on any other social media platform.

In time, you will learn that LinkedIn actually encourages you to promote your product/service by ‘InMailing’ to your potential buyers.

This is something that other social media platform discourages to do and paid ads are the only way to reach potential clients. But plucking them up from a large audience is always a hassle.

With LinkedIn, you can directly send a message to your potential customer by what LinkedIn calls InMail. It’s one of the paid features of LinkedIn and it’s widely used among marketers.

Although monthly subscriptions to LinkedIn are the way to go, its features are still limited by barriers to prevent “spamming”. To counter that, there are great automation tools that can come in handy when you seek to do more in less time.

If you want to learn more then check out Linked Assist by clicking here.

That part of paid membership is a talk of its own, so let’s move on ahead.

IT’S BASICALLY A MULTI-PLATFORM

By multi-platform, we mean that it has more to offer than other social media channels.

With LinkedIn, you can create a brand-oriented profile for a company or business, as well as your own professional profile.

You can also use LinkedIn Pulse, for creating content; which can act as a blog as well, and there is still much more you can do on LinkedIn.

This is also one of the many reasons why marketers prefer LinkedIn over other social media platforms.

It is due to its diversified system where you could end up collecting a lot of quality leads that will surely deliver better conversion rates than those of other social media platforms.

FINAL VERDICT

In conclusion, LinkedIn is the way to go if you’re a marketer who is looking to spend less money on marketing budget and get more quality leads that convert well.

Remember, quality triumphs quantity, and technically speaking, LinkedIn does the same when you’re taking it as a B2B marketing platform or even B2B (considering that your buyer persona is easy to be found there).

That’s it for today, but we will be updating our blog with better ways on how you can profit from marketing on LinkedIn so stay in touch by subscribing to our newsletter.

Comment below about your thoughts and opinions if you have any regarding our blogs and articles.

If you are looking to automate your LinkedIn Marketing, then you should check our LinkedIn Automation Chrome Extension – Linked Assist here