As a coach on LinkedIn, marketing is one of the things that will determine whether or not you will be financially successful. It is one of the most vital skills that you need to acquire if you're out to make it big on the LinkedIn channel.
You can be the most effective and skilled coach in your area or on the planet, but if you can't effectively market your brand online, you will most likely struggle to get decent coaching pay.
A prospect will not hire you as a coach because of all the things that you have listed on your profile that you will do for them. Instead, they will hire you when they are convinced enough that you will give them results.
So rather than write a long list of the things you will offer, let them know the benefits they stand to gain if they choose to hire you as a coach.
Whether you are just starting as a coach or you're trying to sharpen your skills to generate more leads, this guide will be of immense help to you.
Below are some things that you'll learn from this guide;
Most coaches find it difficult to kick-start their coaching career because they lack a sense of direction, while others have a hard time lifting theirs off the ground because they are afraid to put in the required resources into their coaching business.
It doesn't matter if you are starting as a brand new coach or whether you are a veteran in the field. These tips will help you out.
As a coach, you must make out-time during the week to get new leads and cultivate pre-existing ones.
Learn to include some free sessions in your sales funnel. Not only will these free sessions help you sharpen your coaching skills, they equally help you convert new paying clients.
Push yourself to the limit by continually learning new coaching techniques and strategies.
Partake in coaching seminars, workshops, and webinars.
As soon as you have learned a new skill, put it into practice. You can use your free coaching sessions to perfect this.
Get some training in sales, marketing, and public speaking. They are the life-line of growing your business.
"How do I engage clients using LinkedIn?" One question many coaches have asked and are struggling to answer.
LinkedIn is undoubtedly one of the most powerful social media channels that have made it stress-free for coaches to connect with prospects, employees, and employers.
Let's look at a few tips that will help you engage your prospects, shall we?
Without a professional-looking LinkedIn profile that easily conveys the appropriate information that captures your client, it will be hard to engage these people who will quickly scroll to the next coach's page who has something better to offer. While creating your profile, ensure it is easily accessible and easy to read.
For you to grow your network of ideal clients, endeavour to send between five to ten LinkedIn invites weekly.
The secret to this is that the more people are in your network, the easier it is to engage them on LinkedIn.
On LinkedIn, what you give is what you get, and there are no two ways to this. The moment you successfully join a group, become active, and post quality content. Also, give people the chance to know who you are and what you have to offer.
Tell those close to you (family, colleagues, ex-colleagues, friends) about your LinkedIn profile and let them know what you are bringing to the table. They could help generate prospects through their contacts.
Make your clients chase after you by sharing tips that will help them solve an issue daily. You will be surprised how each piece of information will attract more prospects like a magnet.
Every second you waste in reaching a decision, your competitors are snatching your prospective client away from you. So put your foot on the ground and get to work immediately. Also, check out what your competitors are sharing on their pages and use it to get ideas on how to step up your game. Remember, the key to doing it better than them is to be unique. Again, do not forget to modify your setting to 'anonymous' before you view your competitor's profiles; else, they see if you consistently check them out, especially those who serve the same industry as you.
Be sure your posts are of high quality as well as informative to your target audience. Also, discover your area of expertise and post regularly to engage your viewers.
Always have it at the back of your mind that your competitors are lurking out there. So endeavour to respond to inquiries as soon as you can.
When you have finished doing all the hard work by connecting with your list of targeted prospects, partners, and journalists on the LinkedIn channel whom you have familiarized with to an extent, know it is time to take things offline.
Getting those coaching calls is every coach's dream. Therefore, taking things offline is how you can leverage your connections and business to make them more personal.
Try to connect with at least 20-50 people every week, and you will have no fewer than five calls every week. Note, this will only happen if you play your cards right.
Once you have established a connection by chatting with a client over LinkedIn, you stand a better of promoting your niche over the phone because you already have some conversation starters that you can use to make the phone call engaging. Also, you will get the opportunity to know what is suits them and what does not.
The strategies listed above are easy to apply. They only need a few bucks and time to master. So with this at the back of your mind, you should know by now that marketing your coaching business online is not rock science. It is one of the easiest forms of marketing.
Before we list some of the benefits of coaching people, how would you define the business?
One can say that it is the profession of guiding, counselling, supporting, and closely monitoring your client's life both for fun and profit.
Below some of the ways you will work with your client in different areas of their life;
Undoubtedly, you will enjoy some of these activities, some will bore you, and others will challenge or even frighten you. Regardless of how you feel at each point in time, never let anything stop you from doing what you know how to do best.
Again, remember that running your business as a life coach is one of the most crucial self-journey people can take. And the best way to master something is to coach someone until they master it.
Whenever people look up to you as a coach, remember that you will have to walk the talk. Your clients can tell when you say something and do something else altogether.
Honour and privilege are one of the greatest joys of running a life coaching business.
Something else that makes coaches proud is the joy of knowing deep down that you helped another soul improve their life. The feeling of gratitude that comes with being privileged to serve another human being is unquantifiable.
Lastly, let us not forget the monetary part that comes with coaching people. The feeling of waking up and knowing you have to get yourself out there to help people grow while making money from it is second to none.
Below are some easy coaching strategies that you can use to motivate your clients.
Clearly state the goal:
One of the essential things you must do for your client is to help them realistically specify their goal and objective.
It is necessary because it is a tool that both you and your client will use to substantially measure the progress level.
Subconsciously, we cannot tell the difference between what is real and what is not. Our brain's chemical reaction stays the same regardless of whether you are experiencing something or merely having a mental picture of something. But the more you can create and firmly hold a view of something that you desire, the more impact it will have.
Where are we going with this? It would help remind your clients of what it will be like when they achieve their goals. What they will feel and the difference it will make in their life.
Ensure you make this as realistic as possible for your clients. If you are to convince them to hold steady a mental picture of what it would feel like to achieve their goal, you will motivate them enough to take the necessary step to make this a reality.
Draft the steps required for achieving this goal:
Now that we have a sense of direction to where you are leading your clients, the next crucial step is to work with your client to draft a plan that will make those goals a reality. You will need to state a workable plan and what you will do every step of the way. You will also need to set up a deadline for this project. That way, they will avoid procrastinating or losing interest.
Accountability should also be part of your coaching strategy for your client.
Holding your clients accountable for each step will help them keep to their side of the bargain by ensuring they stick to it. Not only will this motivate them every step of the way, but it will also improve their confidence level in their ability to achieve their goal.
By celebrating every milestone you have set for yourself, you will be motivated to pursue bigger ones.
Of a truth, some coaching strategies are a lot easier to follow than others, but you must realize that they all contribute to helping your clients achieve goals that seem impossible. Always remind them that celebrating each step will give more room to go the extra mile.
A famous quote says, "The impossible is often untried." By only applying these strategies to your everyday coaching business, the sky will become your starting point.
Infuse these coaching strategies into your clients' minds and see how fast they will achieve their goals.
Having come this far reading this article, you need to decide for yourself if you will get up and go to work to establish your brand as a coach or if you will prefer to sit and roam in the circle of your thought without achieving anything. It is that simple, and what you choose to do next is entirely up to you. Getting started is the most critical phase of marketing for coaches. Get up today and do something. It does not have to begin all perfect. Diligently put in your best, and perfection will find you.
Finally, remember that action always beats inaction, and you won’t see any results unless you try.