Written by
Giuseppe Gurrieri

How to Get Started with Your LinkedIn Ad Campaign

Publisched on
9th March 2021

LinkedIn is an essential tool to connect with various niche experts.

It is likewise a useful inbound marketing platform.

For Marketers, LinkedIn is a powerful social media channel.

LinkedIn has an effective ads platform that can help your company reach an influential expert audience.

If you're new to LinkedIn ads, don't fret! We've assembled a step-by-step guide to setting up your first LinkedIn advertising campaign.

Try them and get started.

1. Create A LinkedIn Company Page

Firstly, having a LinkedIn Company Page is required to run Sponsored Content and Message Ads.

Secondly, LinkedIn Company Pages are a free and easy way to establish your brand.

Thirdly, and most importantly, all you require to get started is a LinkedIn account and a validated email address.

2. Determine Your Goal/Objective

A Goal or Objective is an action you want your customers to take after seeing your ad.

However, selecting a goal helps us streamline and customize your campaign creation based on your goal.

3. Know the LinkedIn Ad Formats

Advertisers can use Sponsored Content, Message Ads, Text Ads, or a mix of all three.

  • Sponsored Content is native ads that appear on the LinkedIn feed across all mobile and desktop devices.
  • Message Ads delivers personalized, targeted LinkedIn messages that drive more conversions than email.
  • Text Ads are cost-per-impression (CPM) or pay-per-click (PPC) ads that appear across the LinkedIn desktop.

4. Create Your LinkedIn Ad Account Using the Campaign Manager

Campaign Manager is the all-in-one advertising solution on LinkedIn.

Moreover, you can set up multiple ad accounts, run segmented campaigns, and have full control over your budget as soon as you sign in.

However, all you require to get started is a LinkedIn account and a credit card.

5. Sign in to Campaign Manager

The Campaign Manager is a LinkedIn advertising platform.

However, after creating a free account, the platform will guide you through each step to build your first advertising campaign.

6. Choose your objective

Objectives are actions you desire your audience to take upon seeing your advertisement.

For instance, selecting your objective helps reveal advertisement formats, features, and bid-types that support your objective throughout project development.

Therefore, select a purpose that best fits your objective, as listed below-


  • Brand awareness


  • Website visit
  • Engagement
  • Video views


  • Lead generation
  • Website conversion
  • Job applicants

7. Build Your Target Audience

Firstly, build an audience for your campaign.

Moreover, you can target personal and professional characteristics like job title, company name, industry, customize by bringing in your data using LinkedIn Matched Audiences, including retargeting, email contact targeting, and account-based targeting.

8. Choose Your Ad Format

After creating your audience, you'll be asked to choose an advertisement format for your very first project.

In addition, depending upon your objective, you can pick from the various Sponsored Content formats or Text Ads.

9. Set Your Budget and Bid

However, setting the ideal initial budget will help you automate or manage costs and validate your marketing method.

The Campaign Manager will recommend a range based on existing competing bids for your target market.

10. Set Up Your Ad Creative

As you create your Ads, Campaign Manager will generate previews in various sizes, so you can see what they'll look like.

For instance, when using Message Ads, you can test them by sending yourself a message to sneak a peek.

11. Save Your Billing Information

Before launching your first campaign, you need to set up your payment details.

After that, enter a credit or debit card, save, and your campaign gets into the review process before launch.


However, with the right amount of perseverance and strategy, a LinkedIn advertising campaign can be a significant factor in your business's marketing success.

In conclusion, LinkedIn has a powerful advertising platform, so don't leave this off your social campaign marketing list.

LinkedIn Ad



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