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Written by
Giuseppe Gurrieri

5 Reasons Why Your Business Needs to Be on LinkedIn

Publisched on
24th March 2021

There has been a tremendous increase in integrating social media networks in many B2B business marketing strategies.

Nevertheless, when it concerns social media marketing, businesses instantly think of social media giants such as Facebook and Twitter.

These Networks do have an enormous following, but when it comes to promoting brands or growing connections.

Be linked with the network specifically designed for building business connections, which is LinkedIn.

If you are in the B2B space, you shouldn't wait to incorporate LinkedIn into your social media marketing strategy.

If you still haven't included it, then here are the top 5 reasons you must do it.

1. Improve SERPs

LinkedIn can help you grow connections, but it also helps improve your company page's search engine ranking.

You can do it by updating your LinkedIn page regularly by posting freshly brewed content for your connections.

Google ranks LinkedIn business pages and posts highly in the search engine results pages.

Adding updates to your business page and optimizing SEO posts improves your efficiency in the search results pages.

Here are three tips to follow:

  • Include relevant keywords
  • Placing a link of your company page on your website
  • Sharing relevant and fresh content

2. Effective Platform for Lead Generation

LinkedIn is not only limited to improving your social media presence, but it is also a perfect tool for generating quality leads.

According to HubSpot's previous study, LinkedIn results in higher lead generation than other social media networks.

There are a variety of methods to generate leads through LinkedIn:

  • Produce quality and fresh content
  • Use clear calls to action
  • Add a custom banner to your company page

3. Build Better Relationships

Being a business professional, you can't ignore the power and importance of building relationships with clients, and LinkedIn is all about creating and sustaining good business relationships.

You can use your LinkedIn business page to extend your network and reach potential customers.

As well as posting on your own company's page, you should join groups related to your industry and spend some time looking at the level of participation and conversations.

4. Reinforces Your Brand

LinkedIn allows you to ensure that your clients and potential clients find the exact information you want them to see.

When you get involved with online groups and discussions, you can effectively manage and build your online reputation.

This will help you in portraying a positive image of your brand to your clients and prospects.

5. Effective Way for Content Distribution

As a key channel for content distribution, there's no more efficient network for establishing yourself or your brand as a market leader.

Sharing on LinkedIn gets content in front of your existing connections and followers.

Using LinkedIn ads extends its reach even further by permitting you to target your distribution to market influencers and possible customers.


LinkedIn is a worthwhile investment to be made for your business.

It is an invaluable addition to your marketing strategies.

It is the one platform that gives you all the information you need to know about your client and network - so you might as well use it.

5 Reasons Why Your Business Needs to Be on LinkedIn

5 Reasons Why Your Business Needs to Be on LinkedIn



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