Written by
Giuseppe Gurrieri

How to Use LinkedIn for Higher Education Marketing

Publisched on
9th April 2021

LinkedIn is the location to be when it comes to expert networking in the digital world.

From its humble launch in May 2003 to today, the world's most extensive professional network has grown to over 780 million members in more than 200 countries and areas.

Suppose you remain in your early to mid-twenties or maybe even younger.

In that case, chances are your pals are utilizing it, recruiters are using it, and your future boss too.

So for university employers, how can administrators and trainees most take advantage of utilizing LinkedIn?

We have the answers!

LinkedIn for targeting potential trainees - graduate and undergraduate

According to Statista, over 80% of Linkedin users are between 18-34 years of age.

While numerous of this group are likely to be a little outside the prospective undergraduate trainee core audience, there is a huge opportunity to reach graduate program trainees.

Specifically, numerous evaluate their future alternatives during the pandemic, whether to alter professions or look for additional education, such as a Master's or doctorate.

With advanced targeting options for marketing, recruiters can even target their students by graduation.

Despite this, please note emerging brand-new trends; high school trainees and their parents are now starting to join LinkedIn as a method to help give them an edge in the competitive admissions landscape.

According to Pew Research Study, only 9 percent of high school trainees use LinkedIn, suggesting those who do have a much better opportunity of standing out from their peers.

The area is the only compulsory field when it comes to targeting students on LinkedIn.

The location is generally used to bring in local, out-of-state, or worldwide students to your institution.

You can also choose to segment by educational fields like member schools, disciplines, or degree offerings.

With the Campaign Manager Demographics, you'll discover who clicked on your ads and if they were on your website.

Manage your social network accounts properly

Ensure the team that manages your social network accounts likewise posts trainee stories and school news.

With so many different platforms to navigate, it can be challenging to stay arranged.

That's where scheduling LinkedIn posts come in handy.

Maintain an appropriate cadence, communicate with the same messaging voice, and optimize your team's performance with scheduling tools like Hootsuite, Sprinklr, and HubSpot for all your LinkedIn scheduling needs.

To find out more about LinkedIn Ad Targeting Best Practices and scheduling posts on your university's page, go to the LinkedIn Marketing Solutions Blog.

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LinkedIn during a worldwide pandemic - assisting your graduates in getting employed

Jobs are going remote, and specialists predict work-from-home could be around for several years.

Specialists forecast work-from-home might be around for several years after the novel coronavirus is long gone.

For college students in specific degree fields, this is a positive thing for online internships and e-interviews for entry-level tasks.

Envision international marketing significant from Barcelona with imagine one day working in New York City.

Before 2020, this trainee would need to take a trip to the United States for an interview and uproot their entire life to move to the Big Apple.

In our existing globalized work environment, your students can acquire NYC marketing experience from the comfort of their Barcelona living space.

Sure, they won't get to taste a well-known slice of pizza, experience the hustle and bustle of Times Square, or take their lunch break in Central Park, but they can add the experience of working for an NYC-based firm to their resume.

During COVID-19 and for the future, LinkedIn opens doors to tasks worldwide, not just in a commutable distance.

LinkedIn for higher education professionals

Higher Education on LinkedIn has everything, from preparing trainees and engaging alumni to trainee task and profession searching pointers.

LinkedIn can function as an extension of your Profession Providers and Assistance group on campus to help students establish their professional brand and check out chances with employers to help students transition into the working world.

The platform likewise acts as an additional alumni channel to bring in more experts and internship contacts to your students.

We have a particular expert idea for the internal university marketing group.

Do you have an expert photographer at school?

Aiming to include more trainee reviews in your marketing security or potential student e-mail campaigns?

Wish to assist Profession Providers in building expert LinkedIn profiles for your students?

Adding an edge to your student support services

Host a LinkedIn expert headshot day on campus

This event is mutually beneficial for administration, staff, and trainees alike. Here's how it works:

  • Select a date early into the term to avoid midterms and finals.
  • Contact an expert photographer to set up an area on the school with appropriate lighting, temperature level control, and main to the Profession Center (or any other suitable location).
  • Ask representatives from the Career Center/Marketing group to assist out with the occasion.
  • Deal students with a complimentary, expert headshot that you can deliver to them digitally within the month.

The headshot can be used for their resumes, as well as added to their LinkedIn profiles.

In exchange, ask your students for their name, major, graduate year, and testimonial of their experience at your university.

Also, please make sure to request authorization to use their information for future marketing purposes.

Sharing skills on LinkedIn - a long-lasting journey from class to the workplace.

By looking for colleagues, classmates, or friends, you can expand your network and individuals can browse for you.

It's a no-brainer why numerous professors share their LinkedIn profiles throughout the very first day of class.

Not just is LinkedIn a method for students to extend their hand for a virtual handshake.

However, it's likewise an excellent way to take part in a profession where every expert can view your resume.

Like everything else in life, when you assist your connections, they are most likely to help you.

One example is the "skills and recommendation" feature on the platform.

You can endorse their public speaking skills and leave an in-depth comment on your personal experience with the user if you have a schoolmate that's an experienced public speaker.

In return, that friend can back you for among your skills. It's a win-win that motivates collaboration over competition in the labor force.

For a much more robust digital resume, LinkedIn partners with online open course markets like Coursera, and Skillshare, in addition to their LinkedIn Learning platform, allowing professionals to seamlessly add certifications and completed course credentials to their LinkedIn profile.

High school students aiming to check out their major before the first day of college may think about taking among these e-learning courses.

University students intending to dive even deeper into a specific curriculum can take an in-depth course before looking for internships and jobs.

It is a helpful tool to recommend to incoming friends before they get here or perhaps advance through their degree.

In an ever-changing world, everyone needs a connection.

LinkedIn is a robust platform that can assist lead you to your next batch of trainees and even strengthen the connection between present students, alumni, and school!

How to Use LinkedIn for Higher Education Marketing

How to Use LinkedIn for Higher Education Marketing

 

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