How to Get the Most Out of LinkedIn Marketing

LinkedIn has gained a lot of popularity ever since Microsoft bought it for $26 billion. Microsoft has made its boldest move yet after the failure of its acquired mobile company, Nokia Corp.

When a company invests so much in other enterprises then concluding that it has a lot of potential in the future, wouldn’t be a bad prediction at all.

Otherwise, why would Microsoft invest billions of dollars to acquire LinkedIn? This means that LinkedIn has yet to offer greatness.

And when things go about an innovated change, good things happen to its consumers/users.

You can also hypothesize that a lot of wonderful things will happen for businesses and marketers who can utilize LinkedIn’s feature to their own benefits.

These people are sure to profit from this acquisition if Microsoft plans to embed LinkedIn with its own platforms.

If you are not one of these people then don’t fret. There is still hope.

In our previous article, we told that in your Social Media Plan must the LinkedIn Marketing Strategies 2020 be included if you want to be successful and getting better conversion rates.

But you have to know how to get the most out of Social Network for Business if you ever want to take it to full advantage. And if you don’t know how they don’t worry either.

This is what we are going to tell you in this short article. But before that, you need to know what Big L has to offer to its users.

So, without further ado, let’s get started:

THIS IS WHAT LINKEDIN OFFERS YOU

We are certain that no other social media platform offers similar opportunities right now. There is a reason why we keep saying that, and later in this article, we will also tell you the reason for it.
Here is what if offers:

Now, let’s talk about how these features can help you get the most out of LinkedIn.

 

LINKEDIN COMPANY PAGES

A Company Page is basically a page where you describe your company, business, or brand. This page allows others to learn more about what you do, and what you offer.

It also becomes a HubSpot for job opportunities and people can reach to you if they’re interested in your company. No matter who you are, you can easily create a company page if you’re a user.

Making a company page is relatively easy to do and LinkedIn will guide you throughout the process.

There is no rocket science involved so don’t worry about doing it on your own. Remember, this is a crucial step to create brand awareness on LinkedIn and you should first create a company page before you move on towards the next step, which is:

 

LINKEDIN PULSE

You must recall the blogging part that we wrote about in our earlier blog, where we told you that LinkedIn allows its users to blog or create content that’s more rich and formatted than any other social media platform out there. LinkedIn now calls it Pulse.

And if you’re familiar with blogging then you will easily get the hang of it in just a matter of few minutes.

Creating rich, useful, and practical content is very important when you want to expose your brand, build trust and loyalty for your business. It is also a great way to increase quality traffic, get leads and allow the potential audience to connect with you, and create a healthy relationship.

LINKEDIN GROUPS

Once you have a company page and publish content on LinkedIn, it’s time to move onto LinkedIn Groups.

Believe us, a single LinkedIn group, if managed properly, can become the most powerful tool to build your entire business.

We are dead serious. It even allows you to become an industry leader because the engagement in a group is far more superior to any other digital space. So, in our eyes, creating a group is also a highly recommended task to do.

Again, it’s relatively easy to create your own group as LinkedIn will navigate you on its own.

LINKEDIN SLIDESHARE

Just like LinkedIn Pulse, Slideshare is also one of the content creation tools that you must utilize if you want to make your LinkedIn marketing successful.
If you didn’t know, LinkedIn’s Slideshare has become a global hub for professional content.

More than 70 million visitors surf Slideshare every month. And this is why your content should be there for the viewers to see.

As its name indicates, Slideshare is based on slides that are often images of useful content, which people find more fascinating than a common article.

But with the latest updates, you can also upload documents, infographics, and videos.

Unlike Pulse, Slideshare offers a lot of flexibility to share multiple channels of content. And when you combine it with Pulse then it becomes a flawless duo for publishing and sharing your content.

LINKEDIN ADS

LinkedIn Bot Vs LinkedIn Ads
This is a no-brainer. Like all other social media sites, you have the availability of using paid ads to promote your product or service to a potential audience.

But here is the thing: LinkedIn Ads are far better than other social media ads. Here is why:
LinkedIn has more knowledge about its users than its siblings.

The reason is simple: these users are professional and they like to keep their profile updated with everything like demographics,

job title, job function, company name, company size, industry, age, gender, etc. to ensure that they portray professionalism.

And due to that, you have the flexibility of targeting the most accurate audience and filter away everyone that wouldn’t find the use of your product or service or doesn’t fit the buyer’s persona.

LINKEDIN PREMIUM

Now, what we have been talking about is mostly related to the free platform like any other social site. But, it also has its own premium platform that makes it a true marvel.

LinkedIn Premium is packed with highly productive tools that renowned firms like Microsoft have used to increase their sales productivity and you can do the same as well.

You can unlock premium features with a subscription. Based on your business needs, you can choose the most suitable package that is available for you. The Premium Subscription is meant for:

  1. Job Seekers: People who wish to advance in their careers.
    Businesses: Brands or enterprises that want to promote their products or service
  2. Recruiters: Headhunters who are looking for talented professionals
  3. Sales/Marketers: Businesses that want to generate quality leads, identify prospects, and skyrocket their sales. It’s also known as the Sales Navigator, and LinkedIn is proud of it.

Once you have laid out a plan and executed what we have written above then it would be a wise decision to try out LinkedIn Premium and learn how it can drastically help your business.

Or ? continue to read and I show you our LinkedIn automation tool for a professional LinkedIn Marketing Automation:

LinkedIn Messaging Software

Check out Linked Assist, which helps you to leverage your LinkedIn Marketing, with top automation features. Linked Assist is not only a LinkedIn Messaging Software but does automate all important Marketing tasks.

 
FINAL VERDICT

Now you know how you can utilize LinkedIn and promote your business or brand like a professional marketer or business person. But it doesn’t end here. We will keep updating you with the latest articles that will allow you to have complete mastery, so keep in touch.
Subscribe, if you haven’t already, and be sure to let us know your thoughts about the topic.

LinkedIn Marketing

10 LinkedIn Marketing Tips On How To Avoid Of Getting Your LinkedIn Profile Killed

10 LinkedIn Marketing Tips on how to avoid the top bad practices and worst mistakes for beginners.

What do you think first in your mind when the word ‘failure’ comes right in front of you?

You will probably recall memories of the past, activities that you messed up with, and some embarrassing moments that you shouldn’t have done.

And as a professional, you might have failed in building a successful business or marketing the way you should have been ‒ leading to a loss in revenue.

But to us, failure is just a learning phase that teaches you something you didn’t know, so you can adapt and improve yourself or your business. We can say the same for LinkedIn Marketing.

Although it is inevitable to do mistakes, you can avoid them by learning from the mistakes that other people have done while marketing on LinkedIn. And this is what this article is all about.

In our previous article, we advised you to follow our 10 Things You Should Do for Successful LinkedIn Marketing that can help you perform a successful LinkedIn Marketing campaign. And in this article, we are going to show you:

10 BAD PRACTICES YOU SHOULD AVOID ON LINKEDIN:

1. AVOID SPAMMING

The reason that you shouldn’t post content frequently (or regularly) on LinkedIn is because of the difference between the audience of LinkedIn and other social sites like Facebook or Twitter.

The users on LinkedIn only want to read/scan through content that is relevant, is full of useful information, and doesn’t bore them.

This is because LinkedIn users don’t spend as much time as other social media users. So, they avoid profiles that believe in posting content in quantity rather than posting quality content.

2. AVOID POSTING FREQUENTLY

Do you like getting an automated message when you try to contact a business? Nobody wants to talk to a robot.

This goes especially if you are a business that wants to attract the right kind of audience without making them hate you.

To avoid that, you need to make sure that your LinkedIn Marketing Software sends warm and natural messages.

To do that, you have to create personalized messages whenever you are messaging the users on LinkedIn.

Whether it’s sending connection requests or sending sponsored messages to let them know about your business, product, or service ‒ creating personalized messages is the way to go.

3. AVOID FAKE CONNECTIONS AND LINKS

Never connect with somebody you don't have the foggiest idea.

4. AVOID PRIVATIZING YOUR PROFILE

What we mean by ‘Privatizing’ is what LinkedIn calls ‘Private Mode’.

As you might already know, you can go incognito on LinkedIn if you are doing maintenance or if your profile isn’t ready to go online yet.

It’s obvious that you don’t want to remain private for a long time since nobody else (except you) can see your own LinkedIn page/profile.

This is why try avoiding the ‘Private Mode’ even if you are doing maintenance or wish to update information on your profile.

Do it live, and your audience (as well as search engines) will thank you for it.

4. AVOID FORCING FOR RECOMMENDATIONS

Asking for recommendations is a healthy way to promote your business, build loyalty and trust with customers, and let others know how great your products/services are.

But it can be a risk of asking for a lot of recommendations from people that don’t know a thing about you.

If you do that, many would just leave you because they will see you as a fraud or unauthentic business, and you don’t want that.

We recommend you to only ask for recommendations from your buyers or return customers, who have experienced your products/services firsthand.

6. AVOID MASS MARKETING AT ALL COSTS

Remember when we told you to keep away from becoming a spammer? Well, mass marketing is a twin sibling of that. Again, you don’t want anyone to take a bad notion about your business.

Sending bulk messages or using LinkedIn as an email service is as equal as telling your audience not to interact with you.

Focus on providing quality content and reply to messages promptly. If you want to promote, use LinkedIn ads or its premium services that offer you to do so ‒ without making you, a spammer.

7. AVOID IGNORING RECOMMENDATION REQUESTS

If you want positive recommendations on LinkedIn, you have to be generous enough to give recommendations to your network first.

This will not only create a healthy relationship between your business and your client or potential buyer but you will get better recommendations as well.

8. AVOID JOINING TOO MANY GROUPS

LinkedIn Groups are made to interact with people like a social circle. If you are in a group, people would expect you to share your ideas, opinions, and comment on their posts, and if you can’t then there is no benefit of being there in the first place.

This is why, to avoid waste of productivity, we recommend joining groups that are focused on your business objectives, and is relevant to the field or niche of your business.

9. AVOID STEALING/PLAGIARIZING CONTENT

One of the worst things you could do is copy/paste someone else’s content on your profile.

This will not only mark your social page as an unreliable source of content (and search engines will ban you for it) but it will also make people hate you for stealing it.

To avoid that, create your own content by getting inspired by the content you’d like to “steal”.

Bonus tip: avoid posting the same content twice. This is the second-worst idea you could make a reality. No one likes to read the same thing again, whether it’s informational or promotional.

Keep always in mind these LinkedIn Marketing Tips and you are safe.

10. AVOID EDITING/REMOVING CUSTOMER POSTS

As much as you’d like to do this, please refrain from it.

We know that it’s bad for a client to leave a negative review about your company/business but removing it from your profile would just make things worse.

People are always suspicious of seeing a profile/company page that has no negative reviews because most of the time; these reviews are fake.

So, instead of removing/editing those comments; show the community that you are willing to help, and wish to provide great customer service, no matter who it is.

These LinkedIn Tips will not only enhance your productivity, and show the world how generous you are, but people will be more willing to buy from you.

This is because they now know that if some problem arises, you will be there to help them as best as you can.

FINAL VERDICT

No matter what you do, you are going to do some mistakes when you’re marketing on LinkedIn. But that’s okay as long as you’re avoiding things that we have written here.

Now, give yourself a pat on your back and go dominate the LinkedIn world. Of course, you would want to stay in touch with our blog articles to make sure you keep dominating.

To do that, subscribe by clicking on the button below. Let us know if we missed anything, and we’ll definitely consider adding your voice to our next article. Until then, have a great life!

Avoid Of Getting Your LinkedIn Profile Killed

10 LinkedIn Marketing Tips On How To Avoid Of Getting Your LinkedIn Profile Killed

LinkedIn Marketing Basics

LinkedIn. Whenever that word comes to our mind, we think of a social media channel that revolves around professionalism, and business-oriented minds. And this is what LinkedIn is.

Founded in 2002, and later bought by Microsoft, LinkedIn has been doing what it envisioned to do in the first place ‒ becoming a go-to social media platform for business professionals.

There are currently 450+ million users on LinkedIn and most of them are professionals.

But the question is: is it really a great resource for B2B marketers? According to LinkedIn stats, it is. A lot of marketers currently give more edge to LinkedIn compared to other social platforms.

Why is that? There must be a reason why B2B marketers consider LinkedIn to be a better option for generating quality leads. And we are here to answer this very question of yours.

LinkedIn Marketing Is All About Business

You might already know this but you should be completely clear that LinkedIn is all about business.

LinkedIn is made to share business-related information around your network, and that is what you should be doing here.

Unlike other social media channels like Facebook or Instagram, you will rarely find someone posting their photos or personal experiences here.

Most of the content that you will find on someone’s LinkedIn profile will be:

It’s more like an immersive web-based resume that’s there for the world to see.

The same goes for businesses or brands that want to portray what they are all about but not to customers, rather clients of corporate value and to enterprises that are interested in their product/service.

This is one of the reasons why your business should be promoted on LinkedIn. As for the marketers, it’s a gold-mine who know how to really profit from LinkedIn’s remarkable system.

IT’S A POOL OF CLIENTS

LinkedIn is by far, the best platform, to find potential leads and that’s why most marketers value LinkedIn over other social media platforms.

The reason is simple, most users that are on LinkedIn, are there for business/professional reasons.

They rarely spend their time on LinkedIn but when they do, they are looking for something that will solve their problem.

Your product or service could be the solution they have been looking for. Unlike other social media platforms, the chances of a visitor (coming to your profile) becoming a lead are more likely to happen than on any other social media platform.

In time, you will learn that LinkedIn actually encourages you to promote your product/service by ‘InMailing’ to your potential buyers.

This is something that other social media platform discourages to do and paid ads are the only way to reach potential clients. But plucking them up from a large audience is always a hassle.

With LinkedIn, you can directly send a message to your potential customer by what LinkedIn calls InMail. It’s one of the paid features of LinkedIn and it’s widely used among marketers.

Although monthly subscriptions to LinkedIn are the way to go, its features are still limited by barriers to prevent “spamming”. To counter that, there are great automation tools that can come in handy when you seek to do more in less time.

If you want to learn more then check out Linked Assist by clicking here.

That part of paid membership is a talk of its own, so let’s move on ahead.

IT’S BASICALLY A MULTI-PLATFORM

By multi-platform, we mean that it has more to offer than other social media channels.

With LinkedIn, you can create a brand-oriented profile for a company or business, as well as your own professional profile.

You can also use LinkedIn Pulse, for creating content; which can act as a blog as well, and there is still much more you can do on LinkedIn.

This is also one of the many reasons why marketers prefer LinkedIn over other social media platforms.

It is due to its diversified system where you could end up collecting a lot of quality leads that will surely deliver better conversion rates than those of other social media platforms.

 

FINAL VERDICT

In conclusion, LinkedIn is the way to go if you’re a marketer who is looking to spend less money on marketing budget and get more quality leads that convert well.

Remember, quality triumphs quantity, and technically speaking, LinkedIn does the same when you’re taking it as a B2B marketing platform or even B2B (considering that your buyer persona is easy to be found there).

That’s it for today, but we will be updating our blog with better ways on how you can profit from marketing on LinkedIn so stay in touch by subscribing to our newsletter.

Comment below about your thoughts and opinions if you have any regarding our blogs and articles.

If you are looking to automate your LinkedIn Marketing  then you should check our LinkedIn Automation Chrome Extension – Linked Assist here

LinkedIn Marketing Basics

LinkedIn Marketing Basics

10 Do's for a Successful LinkedIn Marketing

As you all know, LinkedIn is all about professionalism. It is the biggest social media platform that offers professionals, businesses, and thought leaders to connect with each other.

But LinkedIn is not just a social media channel. It also plays a vital role in helping companies market their product/service to a high-end clientele that is educated and smart.

In other words, it wouldn’t be a lie if we tell you that LinkedIn is also a marketing platform designed for those who seek to market their brand to a top tier audience.

And in order to make sure that all of the marketing efforts go not in vain, you have to know what to do for making your LinkedIn Marketing as successful as possible.

This is why we have come up with 10 ‘must-haves’ for a successful LinkedIn Marketing that you should perform in any case.

So, without further ado; let’s get started:

10 DO’S YOU HAVE TO APPLY ON YOUR LINKEDIN MARKETING

Here is a list of 10 must-haves, you should do in order to perform well on LinkedIn:

  1. Create a Quality Profile
  2. Do Some Personalization
  3. Perform Timely Management
  4. Go Public on LinkedIn
  5. Promote Using Smart Ads
  6. Connect and Respond
  7. Act Professional
  8. Use other Social Contacts
  9. Maintain Your Network
  10. Contribute to Your Audience

1. CREATE A QUALITY PROFILE

It goes without saying that quality always triumphs in quantity. And technically, it applies to LinkedIn as well.

If you want to portray yourself as a creative, professional, and attractive business then you should create a profile that mirrors those traits.

Your profile should show your product/service that you want to market in the best possible way.

In order to do so, you have to create a profile that not just looks professional but also feels like it.

Make sure that your profile has content that provides a detailed introduction of what your business is about, in a tone that your audience understands and can sympathize with.

You also have to keep the profile updated in order to ensure that your audience knows what you’re doing.

It can be an achievement, new product/service launch, meeting opportunities, etc.

2. DO SOME LINKEDIN MARKETING PERSONALIZATION

Do you like getting automated messages on LinkedIn when you try to contact a business?

Chances are, you don’t and neither does your audience. Nobody wants to talk to a robot.

This goes especially if you are a business that wants to attract the right kind of audience without making them hate you.

To avoid that, you need to make sure that your message is warm and natural.

To do that, you have to create personalized messages whenever you are messaging the users on LinkedIn.

Whether it’s sending connection requests or sending sponsored messages to let them know about your business, product, or service ‒ creating personalized messages is the way to go.

It might seem counterproductive at first but in the end, it’s worth the extra work.

3. PERFORM TIMELY MANAGEMENT

Like any other social media platform, you have to make sure that you are managing your LinkedIn profile as professionally as possible, and this includes posting relevant content at the right time.

What we mean by the right time is when your audience is most likely on LinkedIn.

If you don’t post content regularly, chances are; your audience will not take interest in you and you would risk losing them as your connections, which is not a very good thing for marketing.

 

4. GO PUBLIC ON LINKEDIN

This is a no-brainer but we wanted it to be on the list because we have seen many people forget that you have to make sure that your LinkedIn profile is live and public, otherwise nobody ‒ except you ‒ will be able to view your profile.

In layman's terms, every work you do on LinkedIn will be for nothing if your LinkedIn profile is set on ‘Private Mode’. Make sure that it’s not.

5. DO LINKEDIN MARKETING PROMOTION USING SMART ADS

6. CONNECT AND RESPOND

Responding to messages that you receive on LinkedIn is as important as responding to a call or email that you receive from your potential clients.

The reason is simple: your LinkedIn profile is one of many ways that help the audience to connect so they can inquire about something.

There is a LinkedIn etiquette that prompts every marketer to treat LinkedIn messages as if they were emails.

So, responding to those messages as quick as you can, is what we recommend.

 

7. ACT PROFESSIONAL

We don’t have to tell you should do your LinkedIn Marketing, but pointing it out confirms why it is so important to act like a professional.

Being a professional Marketer doesn’t mean you have to be a boring representative of the company or to portray a formal tone of your brand or firm.

What we mean by professional LinkedIn Marketing is to act honest, humble, and be generous when it comes to interacting with your audience.

If you want people to spread good words about you then be your best professional self.

8. USE OTHER SOCIAL CONTACTS

We don’t have to tell you this but pointing it out confirms why it is so important to act like a professional.

Being professional doesn’t mean you have to be a boring representative of the company or to portray a formal tone of your brand or firm.

What we mean by professional is to act honest, humble, and be generous when it comes to interacting with your audience.

If you want people to spread good words about you then be your best professional self.

9. MAINTAIN YOUR NETWORK

You can also open up discussions to talk about a certain topic and let the voice of your audience astonish you with their thoughts and opinions.

Not only will you get to know your audience’s mindset but you will also build credibility and brand loyalty within a matter of weeks.

10. CONTRIBUTE TO YOUR AUDIENCE

There is a better way to gain the kind of audience you are looking for without spending thousands of dollars on ads and that’s through contributing thoughtful content to your audience by being available in relevant groups of your niche and sharing your thoughts with them.

FINAL VERDICT

LinkedIn is surely one of the best social media platforms out there for marketing.

But in order to utilize its full potential, you have to discipline yourself with the above must-dos.

Without them, spending time on LinkedIn can prove to be unproductive and ineffective at generating leads.

That’s it.

We hope you loved this article. If you did, subscribe to our newsletter and keep in touch with the latest articles that will help you to succeed on LinkedIn like a professional.

Successful LinkedIn Marketing