4 Best LinkedIn Marketing Strategy Ideas

To be on top of this fierce market, you must have an online presence that allows you to get in touch with the most potential buyers.

This is why you will see that businesses are continuing to grow their social media presence and LinkedIn is no exception when it comes to marketing.

LinkedIn is a platform that has become a social media marketing asset in boosting business presence.

So, it should be a no brainer if we should tell you that LinkedIn is indeed a must-have social media platform for every business or marketer alike (especially for the marketers).

But, we realize that mere words are not enough to convince someone of LinkedIn’s importance.

This is why, we have gathered enough information on the benefits of LinkedIn Marketing Strategies 2021 that after reading this article, you will realize that LinkedIn is indeed an important platform you must hop onto.

HERE IS WHY YOU SHOULD BE ON LINKEDIN

Here are some of the many reasons why LinkedIn is an important social media platform:

1. YOU ENHANCE YOUR RELATIONSHIP WITH YOUR IDEAL BUYER

Facebook is not the only platform where relationships are created with customers.

LinkedIn does that as well. And it does this wonderfully, even better than other social media sites.

Why?

Because it promises to showcase what your business does, better than anybody else.

To do this, LinkedIn allows its users to create content in a blog format, also known as, LinkedIn Pulse.

FUN FACT: Pulse was only exclusive to people like Richard Branson, which is why it is better in nurturing relationships and making you a thought leader in your niche or business.

2. EXPAND YOUR PROFESSIONALS NETWORK

If we say applying LinkedIn Marketing Strategies 2021 results in a professional networking solution then we will not be wrong.

LinkedIn is one of the very few platforms that allow you to build a professional network without any hassle.

This is because most of the users, on LinkedIn, are business professionals.

All you have to do to expand your network is:

  1. Send requests to people you want to connect with.
  2. Accept the ones coming towards you.
  3. Actively participate in suitable groups, forums, discussions, etc.

3. MAXIMIZE YOUR EXPOSURE

Let’s face it. LinkedIn is not the only one that allows you to increase brand awareness and expose your business to a potential audience.

But the reason why your business should be on LinkedIn is simple:

What we mean by the quality audience is the audience that will more willing to buy from you.

Being on a professional platform like LinkedIn, makes you look professional and people tend to trust LinkedIn profiles more than Facebook ones.

And this is why you will gain quality traffic from it.

FUN FACT: 80% of LinkedIn’s active users think that professional networking is crucial to career success.

This is why connecting with them and giving them a solution is a perfect lead.

4. BUILD YOUR BRAND'S CREDIBILITY
AND TRUST BY GIVING VALUE

If you have a business profile on LinkedIn and you tend to share useful and valuable content from your blog, then people will see you as a useful resource for their personal and business development.

This will build your brand trust, and they will more likely become your potential prospects in the future.

You will see more engagement from your audience than you’ll see on other platforms.

It’s because people will share your content with others when they realize that you produce useful content.

Content like newsletters, press releases, webinars, achievements, endorsements, etc. all contribute to a higher credibility ratio, and in return; it will also improve visibility on Google.

FUN FACT: At LinkedIn, people publish 100,000+ articles every week. Plus, more than 3 million users on LinkedIn tend to share the content they like or find useful every week.

YOU GET A CHANCE TO DO BUSINESS WITH INTERESTED PARTIES

Since LinkedIn is a business-based social media platform, it’s no wonder why you should have great opportunities to do business with other businesses that are interested in what you offer.

You always have the option to ask for recommendations and most business professionals will be willing to join hands with you by learning about your product and/or services.

FUN FACT:

LinkedIn’s geographical reach in 200 countries. And 70% of its users are outside the U.S.

This means that there is a lot of diversity at LinkedIn, which is a good sign for business.

FINAL VERDICT

You should have considered by now that LinkedIn Strategies should be included in your social media marketing plan, no matter what because it is that crucial to a successful campaign.

Without LinkedIn, you lose the opportunity to grasp a completely different class of audience, and you’ll be unable to gain such quality leads from a different social media platform.

And don’t worry about automating it all as you would do with other social media sites.

There are a lot of great LinkedIn automation tools like Linked Assist that offer you flexibility in time and productivity.

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Comment down below what you think we missed, and stay awesome.

10 Do's for a Successful LinkedIn Marketing

As you all know, LinkedIn is all about professionalism. It is the biggest social media platform that offers professionals, businesses, and thought leaders to connect with each other.

But LinkedIn is not just a social media channel. It also plays a vital role in helping companies market their product/service to a high-end clientele that is educated and smart.

In other words, it wouldn’t be a lie if we tell you that LinkedIn is also a marketing platform designed for those who seek to market their brand to a top tier audience.

And in order to make sure that all of the marketing efforts go not in vain, you have to know what to do for making your LinkedIn Marketing as successful as possible.

This is why we have come up with 10 ‘must-haves’ for a successful LinkedIn Marketing that you should perform in any case.

So, without further ado; let’s get started:

10 DO’S YOU HAVE TO APPLY ON YOUR LINKEDIN MARKETING

Here is a list of 10 must-haves, you should do in order to perform well on LinkedIn:

  1. Create a Quality Profile
  2. Do Some Personalization
  3. Perform Timely Management
  4. Go Public on LinkedIn
  5. Promote Using Smart Ads
  6. Connect and Respond
  7. Act Professional
  8. Use other Social Contacts
  9. Maintain Your Network
  10. Contribute to Your Audience

1. CREATE A QUALITY PROFILE

It goes without saying that quality always triumphs in quantity. And technically, it applies to LinkedIn as well.

If you want to portray yourself as a creative, professional, and attractive business then you should create a profile that mirrors those traits.

Your profile should show your product/service that you want to market in the best possible way.

In order to do so, you have to create a profile that not just looks professional but also feels like it.

Make sure that your profile has content that provides a detailed introduction of what your business is about, in a tone that your audience understands and can sympathize with.

You also have to keep the profile updated in order to ensure that your audience knows what you’re doing.

It can be an achievement, new product/service launch, meeting opportunities, etc.

2. DO SOME LINKEDIN MARKETING PERSONALIZATION

Do you like getting automated messages on LinkedIn when you try to contact a business?

Chances are, you don’t and neither does your audience. Nobody wants to talk to a robot.

This goes especially if you are a business that wants to attract the right kind of audience without making them hate you.

To avoid that, you need to make sure that your message is warm and natural.

To do that, you have to create personalized messages whenever you are messaging the users on LinkedIn.

Whether it’s sending connection requests or sending sponsored messages to let them know about your business, product, or service ‒ creating personalized messages is the way to go.

It might seem counterproductive at first but in the end, it’s worth the extra work.

3. PERFORM TIMELY MANAGEMENT

Like any other social media platform, you have to make sure that you are managing your LinkedIn profile as professionally as possible, and this includes posting relevant content at the right time.

What we mean by the right time is when your audience is most likely on LinkedIn.

If you don’t post content regularly, chances are; your audience will not take interest in you and you would risk losing them as your connections, which is not a very good thing for marketing.

4. GO PUBLIC ON LINKEDIN

This is a no-brainer but we wanted it to be on the list because we have seen many people forget that you have to make sure that your LinkedIn profile is live and public, otherwise nobody ‒ except you ‒ will be able to view your profile.

In layman's terms, every work you do on LinkedIn will be for nothing if your LinkedIn profile is set on ‘Private Mode’. Make sure that it’s not.

5. DO LINKEDIN MARKETING PROMOTION USING SMART ADS

6. CONNECT AND RESPOND

Responding to messages that you receive on LinkedIn is as important as responding to a call or email that you receive from your potential clients.

The reason is simple: your LinkedIn profile is one of many ways that help the audience to connect so they can inquire about something.

There is a LinkedIn etiquette that prompts every marketer to treat LinkedIn messages as if they were emails.

So, responding to those messages as quick as you can, is what we recommend.

7. ACT PROFESSIONAL

We don’t have to tell you should do your LinkedIn Marketing, but pointing it out confirms why it is so important to act like a professional.

Being a professional Marketer doesn’t mean you have to be a boring representative of the company or to portray a formal tone of your brand or firm.

What we mean by professional LinkedIn Marketing is to act honest, humble, and be generous when it comes to interacting with your audience.

If you want people to spread good words about you then be your best professional self.

8. USE OTHER SOCIAL CONTACTS

We don’t have to tell you this but pointing it out confirms why it is so important to act like a professional.

Being professional doesn’t mean you have to be a boring representative of the company or to portray a formal tone of your brand or firm.

What we mean by professional is to act honest, humble, and be generous when it comes to interacting with your audience.

If you want people to spread good words about you then be your best professional self.

9. MAINTAIN YOUR NETWORK

You can also open up discussions to talk about a certain topic and let the voice of your audience astonish you with their thoughts and opinions.

Not only will you get to know your audience’s mindset but you will also build credibility and brand loyalty within a matter of weeks.

10. CONTRIBUTE TO YOUR AUDIENCE

There is a better way to gain the kind of audience you are looking for without spending thousands of dollars on ads and that’s through contributing thoughtful content to your audience by being available in relevant groups of your niche and sharing your thoughts with them.

FINAL VERDICT

LinkedIn is surely one of the best social media platforms out there for marketing.

But in order to utilize its full potential, you have to discipline yourself with the above must-dos.

Without them, spending time on LinkedIn can prove to be unproductive and ineffective at generating leads.

That’s it.

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