Why LinkedIn is a Must for Businessmen and Marketers
Learn the Importance of LinkedIn and Some of its Fun Facts
To be on top of this fierce market, you must have an online presence that allows you to get in touch with the most potential buyers. This is why you will see that businesses are continuing to grow their social media presence and LinkedIn is no exception when it comes to marketing.
LinkedIn is a platform that has become a social media marketing asset in boosting business presence. So, it should be a no brainer if we should tell you that LinkedIn is indeed a must-have social media platform for every business or marketer alike (especially for the marketers).
But, we realize that mere words are not enough to convince someone of LinkedIn’s importance.
This is why, we have gathered enough information on the benefits of LinkedIn that after reading this article, you will realize that LinkedIn is indeed an important platform you must hop onto.
So, without further ado; let’s get started:
Here is Why You Should Be on LinkedIn
Here are some of the many reasons why LinkedIn is an important social media platform:
You Enhance Your Relationship with Your Ideal Buyer
Facebook is not the only platform where relationships are created with customers. LinkedIn does that as well. And it does this wonderfully, even better than other social media sites.
Because it promises to showcase what your business does, better than anybody else. To do this, LinkedIn allows its users to create content in a blog format, also known as, LinkedIn Pulse.
FUN FACT: Pulse was only exclusive to people like Richard Branson, which is why it is better in nurturing relationships and making you a thought leader in your niche or business.
You Expand Your Network with Professionals
If we say that LinkedIn caters a professional networking solution then we will not be wrong.
LinkedIn is one of the very few platforms that allow you to build a professional network without any hassle. This is because most of the users, on LinkedIn, are business professionals.
All you have to do to expand your network is:
- Send requests to people you want to connect with.
- Accept the ones coming towards you.
- Actively participate in suitable groups, forums, discussions, etc..Education and Diplomas
You Increase Your Exposure Like Any Other Social Site
Let’s face it. LinkedIn is not the only one that allows you to increase brand awareness and expose your business to the potential audience. But the reason why your business should be on LinkedIn is simple: it allows you to expose your brand or business to a diverse, quality audience.
What we mean by quality audience is the audience that will more willing to buy from you. Being on a professional platform like LinkedIn, makes you look professional and people tend to trust LinkedIn profiles more than Facebook ones. And this is why you will gain quality traffic from it.
FUN FACT: 80% of LinkedIn’s active users think that professional networking is crucial to career success. This is why connecting with them and giving them a solution is a perfect lead.
You Boost Your Credibility and People Trust You More
If you have a business profile on LinkedIn and you tend to share useful content in blog format then people will see you as a credible resource for practical information. This will make them trust your brand, and they will more likely to become your potential buyers in the future.
You will see more engagement from your audience than you’ll see on other platform. It’s because people will share your content with others when they realize that you produce useful content. Content like newsletters, press releases, webinars, achievements, endorsements, etc. all contribute to a higher credibility ratio, and in return; it will also improve visibility on Google.
FUN FACT: At LinkedIn, people publish 100,000+ articles every week. Plus, more than 3 million users on LinkedIn tend to share the content they like or find useful every week.
You Get a Chance to Do Business with Interested Parties
Since LinkedIn is a business-based social media platform, it’s no wonder why you should have great opportunities to do business with other businesses who are interested in what you offer.
You always have the option to ask for recommendations and most business professionals will be willing to join hands with you by learning about your product and/or services.
FUN FACT: LinkedIn’s geographical reach is 200 countries. And 70% of its users are outside U.S.. This means that there is a lot of diversity at LinkedIn, which is a good sign for business.
You should have considered by now that LinkedIn should be included in your social media marketing plan, no matter what because it is that crucial to a successful campaign. Without LinkedIn, you lose the opportunity to grasp a completely different class audience, and you’ll be unable to gain any quality leads from a different social media platform.
And don’t worry about automating it all like you would do with other social media sites. There are great LinkedIn automation tools like Linked Assist that offer you flexibility in time and productivity. If you want to check out what Linked Assist is about then click here
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