Learn How to Master LinkedIn Like a Pro and Utilize its Full Potential
Learn the Importance of LinkedIn and Some of its Fun Facts
When a company invests so much in other enterprise then concluding that it has a lot of potential in the future, wouldn’t be a bad prediction at all. Otherwise, why would Microsoft invest billions of dollars to acquire LinkedIn? This means that LinkedIn has yet to offer greatness.
And when things go about an innovated change, good things happen to its consumers/users.
You can also hypothesize that a lot of wonderful things will happen for businesses and marketers who can utilize LinkedIn’s feature to their own benefits. These people are surely to profit from this acquisition if Microsoft plans to embed LinkedIn with its own platforms.
If you are not one of these people then don’t fret. There is still hope.
In our previous article, we told you that LinkedIn must be included in your social media marketing strategy if you want to be successful at getting better conversion rates.
But you have to know how to get the most out of Social Network for Business if you ever want to take it to full advantage. And if you don’t know how then don’t worry either. This is what we are going to tell you in this short article. But before that, you need to know what Big L has to offer to its users.
So, without further ado, let’s get started:
This is What LinkedIn Offers You
Here is what if offers:
- Company Pages
LinkedIn Company Pages
This page allows others to learn more about what you do, and what you offer. It also becomes a hubspot for job opportunities and people can reach to you if they’re interested in your company.
No matter who you are, you can easily create a company page if you’re a user.
Remember, this is a crucial step to create brand awareness on LinkedIn and you should first create a company page before you move on towards the next step, which is:
Creating rich, useful and practical content is very important when you want to expose your brand, build trust and loyalty for your business. It is also a great way to increase quality traffic, get leads and allow the potential audience to connect with you and create a healthy relationship.
Believe us, a single LinkedIn group, if managed properly, can become the most powerful tool to build your entire business. We are dead serious. It even allows you to become an industry leader because the engagement in a group is far more superior than any other digital space. So, in our eyes, creating a group is also a highly recommended task to do.
Again, it’s relatively easy to create your own group as LinkedIn will navigate you on its own.
If you didn’t know, LinkedIn’s Slideshare has become a global hub for professional content.
More than 70 million visitors surf Slideshare every month. And this is why your content should be there for the viewers to see. As its names indicates, Slideshare is based on slides that are often images of useful content, which people find more fascinating than a common article.
But with latest updates, you can also upload documents, infographics and videos. Unlike Pulse, Slideshare offers a lot of flexibility to share multiple channels of content. And when you combine it with Pulse then it becomes a flawless duo for publishing and sharing your content.
LinkedIn has more knowledge about its users than its siblings.
The reason is simple: these users are professional and they like to keep their profile updated with everything like demographics,
And due to that, you have the flexibility of targeting the most accurate audience and filter away everyone that wouldn’t find use of your product or service, or doesn’t fit the buyer’s persona.
LinkedIn Premium is packed with highly productive tools that renowned firms like Microsoft have used to increase their sales productivity and you can do the same as well.
You can unlock premium features with a subscription. Based on your business needs, you can choose the most suitable package that are available for you. The Premium Subscription is meant for:
- Job Seekers: People who wish to advance in their career.
- Businesses: Brands or enterprises that want to promote their products or services.
- Recruiters: Headhunters who are looking for talented professionals.
- Sales/Marketers: Businesses that want to generate quality leads, identify prospects and skyrocket their sales. It’s also known as the Sales Navigator, and LinkedIn is proud of it.
Check out Linked Assist, which helps you to leverage your LinkedIn Marketing, here: LinkedIn Marketing Automation Chrome Extension
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